REQUIRED QUALIFICATION:

• Education: MBA in Marketing preferred.
• Work Experience: At least 8 full years of marketing / brand building of FMCG products is mandatory

REQUIRED PROFESSIONAL SKILLS:

• Languages: English & Arabic language a must
• Computer: MS office
• Understanding of marketing principles and brand building elements, analytical, influencing & negotiation, Execution, Business orientation

• Develop brand communication which effectively reflects the brand objectives in order to build brand equity.
• Provide brand direction to develop and execute product/brand marketing programs to build brand awareness and increase sales.
• Develop Brand strategies based on consumer insights from consumer research and Trackers for Kuwait and International markets in order to improve brand health.
• Review market research to anticipate competition, monitor competitors activities and market trends and translate consumer attitudes into new branding directions.
• Communicate brand strategies to marketing communications, sales, and other department.
• Coordinate and align brand strategy with corporate marketing plan.
• Coordinate with marketing support department to develop advertising and promotional programs, pricing, positioning, and packaging.
• Assess and develop brand names to differentiate product.
• Monitoring, planning and coordinating product launch.
• Guide creation of product portfolio.
• Evaluate and analyze program results and present recommendations for changes in brand strategy.
• Manage and launch Brands NPD/ Brand Initiatives in order to introduce new products that meet the consumer needs and create market differentiation.
• Improve and manage internal co-ordination with important departments for timely executions of brand plans and actions.
• Conduct consumer research whenever required based on brand issues and opportunities.
• Regularly analyze all brand trackers in order to identify brand issues and opportunities.
• Implement price revisions to meet agreed gross margin targets of relevant Stock keeping units.
• Create and implement annual brand plans and activities in order to meet the short and long term brand objectives.