Your responsibilities

• Lead and deliver the annual brand plan, partnering with global trade and brand teams to build a strong NPD pipeline and consumer centric communications strategy.
• Own the brand’s commercial performance by delivering against financial, P&L, and market share targets.
• Drive cross functional collaboration across Global Brand, Supply, Sales, Media, and Finance to deliver impactful innovation, activation, and commercial plans.
• Identify and champion Business Development Initiatives (BDIs) using deep consumer, shopper, and market insights to unlock incremental growth.]
• Collaborate with the Digital Communications Manager to develop and execute fully integrated marketing campaigns (ATL, BTL, digital, shopper), partnering with agencies to drive awareness, engagement, and conversion.
• Analyse brand and category performance data (Nielsen, Kantar, internal reporting) to diagnose issues and recommend corrective actions.
• Support Trade Marketing with customer specific activation plans, channel strategies, and promotional calendars.
• Partner with Sales teams to equip them with compelling customer sell ins and ensure strong retail execution.

The experience we're looking for

• 4+ years’ experience in brand or FMCG marketing, ideally with UK market experience.
• Proven track record in launching NPD and driving projects end to end
• Experience delivering 360° campaigns across TV, digital, social, OLV, PR and shopper.
• Strong analytical capability with the ability to turn data into clear actions.
• Excellent written and verbal communication skills.
• High curiosity, initiative, and drive to succeed.
• Strong cross‑functional collaboration skills.
• Bachelor’s degree required. 
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