Job Description :
Brand Manager – Liqueurs & Whiskey
At Diageo, our brands don’t just sit on shelves – they live in culture, shape moments of celebration, and connect with millions of consumers around the world. We’re now looking for a Brand Manager – Liqueurs & Whiskey who can bring energy, creativity, and commercial acumen to two of the most exciting categories in our portfolio.
About the role

This is a role for a brand builder who thrives on creativity and delivery in equal measure. You will:

• Craft long-term brand strategies and plans that unlock growth, grounded in consumer, shopper and customer insight.
• Lead cross-agency partners to deliver breakthrough communications and campaigns across on-trade, off-trade and third-space channels.
• Define the role your brands play in culture, working hand-in-hand with our Culture & Entertainment team to drive relevance and impact.
• Shape digital presence and future-fit social strategies that create standout in an always-on environment.
• Own and influence the shadow P&L, partnering with commercial teams to deliver performance, pricing, promo strategy and margin growth.
• Translate bold strategies into brilliant executions that beat the competition and win share.

What you’ll bring

• 2+ years’ brand/marketing experience with proven results across multiple growth drivers.
• A track record of turning insights into impactful, business-building activity.
• Experience spanning media, digital, experiential, PR and culture.
• International or multi-market exposure a strong plus.
• Above all: curiosity, creativity, and the ambition to make iconic brands even bigger.

The benefits

At Diageo, our culture is built on celebration – of our brands, of our people, and of the moments that matter. You’ll enjoy:

• Competitive salary, bonus, product allowance and flexible leave.
• Industry-leading parental leave, volunteering days and workplace giving.
• Subscriptions to mental health and fitness platforms.
• The freedom to shape your work flexibly – whether that’s hours, location, or both.

Our commitment to inclusion and diversity
We know our best work comes from diverse perspectives. With teams across 180 countries, our ambition is to ensure our talent reflects the breadth of our consumers. We celebrate what makes each of us unique, and create the conditions for everyone to thrive.
If you’re ready to make an impact on iconic brands, and to shape how they show up in culture today and tomorrow – we’d love to hear from you.
Worker Type :
Regular
Primary Location:
Sydney HQ
Additional Locations :
Job Posting Start Date :
2025-09-0

• Craft long-term brand strategies and plans that unlock growth, grounded in consumer, shopper and customer insight.
• Lead cross-agency partners to deliver breakthrough communications and campaigns across on-trade, off-trade and third-space channels.
• Define the role your brands play in culture, working hand-in-hand with our Culture & Entertainment team to drive relevance and impact.
• Shape digital presence and future-fit social strategies that create standout in an always-on environment.
• Own and influence the shadow P&L, partnering with commercial teams to deliver performance, pricing, promo strategy and margin growth.
• Translate bold strategies into brilliant executions that beat the competition and win share