Brand Manager at Maker Lab

Singapore, , Singapore -

Full Time

Start Date

Immediate

Expiry Date

12 Mar, 26

Salary

0.0

Posted On

12 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing, Branding, Social Media, Stakeholder Management, Program Management, Digital Media, Retail Marketing, Creative Development, Market Insights, Promotions, Collaboration, Content Creation, Event Management, Communication, Negotiation, Flexibility, Teamwork

Industry

Marketing Services

Description

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production. Brand Manager Maker Lab supports clients across technology, entertainment, financial services and the payments industry. We’re looking for dynamic individuals to join our team and support our amazing clients in the QSR industry. As a Brand Manager, you will be instrumental in driving marketing, branding, and social media campaigns, as well as the annual calendar for the brand, working closely with internal and external stakeholders. It will be your responsibility to ensure teams are kept updated, timelines are being met, and brand guidelines are on point. Role: Support the local market’s marketing, retail and communications strategies through franchise partnerships, localisation, creative, in-store look and feel, category and product management. Drive and develop a comprehensive 360 marketing plan for all new products and programme launches across social, digital, influencer marketing, creative, etc. Bring the brand’s essence to life by creating excitement and buzz for its products through brand activations, events and collaborations. Deliver flawless execution of the annual marketing and content calendars, including supporting the development of all marketing materials. Collaborate with external partners to drive social strategy and bring content to life across all key social media channels. Utilise market and consumer insights to manage strategic promotions that drive transactions. Ensure effective in-store marketing activities to drive sales and awareness about existing restaurants. Develop strategies for new store openings to create buzz and hit the headlines. Ensure local nuances are captured, maintain consistency & coordinate marketing review and approvals. Sync with local teams to communicate updates, consolidate requests, and flag issues. Maintain a 360-degree point of view across all marketing activities. Provide support to the central branding team. Facilitate social integration between always-on content and campaign concepts. Coordinate with media partners and other relevant parties. You: BA/BS degree or equivalent experience 5+ years of working experience in marketing and communications roles. Knowledge of online commerce, digital media, media strategy, marketing, or retail marketing Ability to influence change and negotiate cross-functionally and with external parties Strong program management capabilities, coupled with excellent stakeholder management and partnership capacity. Flexibility and ability to work under ambiguity and uncertainty. Able to work in a fast-paced, deadline-driven, and techy work environment. High energy, highly organised, and a go-getter attitude, coupled with a flexible mindset, teamwork, and dedication to the project's success. Exceptional verbal and written English communications and presentation skills. Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.

Responsibilities

As a Brand Manager, you will drive marketing, branding, and social media campaigns while ensuring brand guidelines are met. You will collaborate with internal and external stakeholders to execute the annual marketing and content calendars.