Brand Manager at Maker Lab

Singapore, , Singapore -

Full Time

Start Date

Immediate

Expiry Date

16 Mar, 26

Salary

0.0

Posted On

16 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing, Branding, Social Media, Stakeholder Management, Program Management, Creative Design, Market Insights, Promotions, Campaign Development, Content Creation, Retail Marketing, Partnership Management, Event Management, Communication Skills, Flexibility, Teamwork

Industry

Marketing Services

Description

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production. Job Summary: As a Brand Manager, you will be instrumental in driving marketing, branding, and social media campaigns, as well as the annual calendar for the brand, working closely with internal and external stakeholders. It will be your responsibility to ensure teams are kept updated, timelines are being met, and brand guidelines are on point. Role: Support the local market’s marketing, retail, and communications strategies through partnerships, localisation, creative design, in-store look and feel, category, and product management. Utilise market and consumer insights to manage strategic promotions that drive transactions. Be the key coordinator with media, PR and other relevant partners for marketing campaign development - from writing the brief, to creative reviews, asset approvals and eventually execution. Drive and develop a comprehensive 360 marketing plan for all new products and programme launches across social, digital, influencer marketing, creative, etc. Bring the brand’s essence to life by creating excitement and buzz for its products through brand activations, events and collaborations. Deliver flawless execution of the annual marketing and content calendars, including supporting the development of all marketing materials. Collaborate with internal and external partners to drive social strategy and bring content to life across all key social media channels. Facilitate social integration between always-on content and campaign concepts. Ensure effective in-store marketing activities to drive sales and awareness about existing restaurants. Provide support to the local branding team, including on-ground activations and partnership management. Developing a real understanding of the local business and product development/ innovation. Be open to explore new efforts for the brand that have not been done before. You: BA/BS degree or equivalent experience 5+ years of working experience in marketing and communications roles. Knowledge of online commerce, digital media, media strategy, marketing, or retail marketing Ability to influence change and negotiate cross-functionally and with external parties Strong program management capabilities, coupled with excellent stakeholder management and partnership capacity. Flexibility and ability to work under ambiguity and uncertainty. Able to work in a fast-paced, deadline-driven, and techy work environment. High energy, highly organised, and a go-getter attitude, coupled with a flexible mindset, teamwork, and dedication to the project's success. Exceptional verbal and written English communications and presentation skills. Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.

Responsibilities

The Brand Manager will drive marketing, branding, and social media campaigns while ensuring teams are updated and timelines are met. They will coordinate with media, PR, and other partners for campaign development and execution.