Job Description

• Support portfolio management, ensuring execution aligns with the overarching brand strategy set by the Marketing Manager.
• Develop and implement marketing plans, integrating and amplifying European projects while recommending scalable locally-created initiatives when needed to achieve business objectives.
• Analyze consumer behavior, market trends, and competitive dynamics to provide insights and recommendations to the Marketing Manager.
• Oversee a segment of the brand marketing budget, ensuring efficient allocation, spend tracking, and delivery of targeted outcomes.
• Implement the media strategy and develop the integrated marketing campaign across all touch points, ensuring brand consistency, recommending a clear set of KPIs and strong consumer engagement
• Develop the innovation pipeline, including product launches and other product-change or RGM initiatives, working closely with cross-functional teams to ensure timely delivery.
• Collaborate with Category Planning, Supply Chain, and Sales teams to ensure smooth execution of brand initiatives and resolve/recommend operational challenges when needed.
• Work collaboratively within the B&BS marketing team, providing guidance and support to junior team members, while contributing to overall team success.