Our Marketing team is seeking a dynamic individual who will challenge the status quo and guide us in achieving first class value creation, build trust with colleagues and partners, simplify our business processes, drive growth and fight for our share. The scope of this position is national.

YOUR RESPONSIBILITIES

• Develop mid-term and long-term strategic plans for NIVEA Body Care (Body Care, All Purpose Creams, and Hand).
• Execute annual product marketing plans to achieve share, volume and profit objectives (which includes leading the go-to-market process for new product launches, pricing, advertising and media planning, trade and consumer programs including sampling)
• Develop and implement new product launches in collaboration with international marketing teams.
• In collaboration with the media team and agency partners, plan, execute and monitor national media campaigns including digital/TVC/ influencer/PR/ and social media strategy.
• Create financial and manufacturing planning forecasts.
• Maintain and optimize marketing budget spending / ROI
• Conduct various analyses (i.e., category, ad-hoc market research, program evaluation for ROI, etc.)
• Control and monitor the development of sales, profit and market share vs. the annual business plan.
• Proactively monitor, analyze and optimize marketing programs, competitive information, market trends, customer needs, professional communication and product performance in order to increase efficiencies and effectiveness.
• Develop and deliver various presentations for management, sales organization and trade customers, updating all decision-makers on the progress and status of product marketing plans
• Lead and collaborate with multi-organizational business teams

EXPERIENCE, SKILLS AND COMPETENCIES THAT LEND THEMSELVES TO THIS ROLE

We know that experience comes in all forms and we’re not necessarily looking for individuals who can hit the ground running (‘check all the boxes’) but may bring a unique blend of competence and capabilities that can grow into a role and/or bring news skills to the team.