REQUIRED QUALIFICATIONS

• B.S. in Marketing, sales, businesses or similar.
• 6+ years of experience as brand manager in OTC products.

PREFERRED QUALIFICATIONS

• 2+ years of experience eCommerce
• Role-model ethical behavior by demonstrating integrity and transparency.

• Maintains a deep understanding of the demographics, psychologies, and behavioral drivers of Abbott Nutrition brand’s customers and consumers.
• Develop and provide strategic planning and commercial input to the development of the assigned brand or business. Direct the analysis of the business; oversee the identification of key segment business drivers, priorities and growth opportunities.
• Establish marketing strategies for brand(s) including advertising/promotions, pricing strategy, distribution channel management, product development, tactical plan development and execution.
• Participate in the development of business plans, identify areas of concern and modify marketing programs to address changes in the marketplace.
• Develop annual digital and innovation strategy and omni-channel plan for the brand, aligning the efforts of Marketing and Sales to drive demand for Abbott Nutrition Brands.

Leads the collaboration with ecommerce, sales, regulatory, IT and external agencies & platforms to support the execution of key processes related to e-Store.

• Leads the analyses and evaluation of customer and consumer experiences/journeys across multiple channels and touch points.
• Supports the identification of potential new local commercial opportunities in terms of product/brand, consumer engagement and go-to-market solutions.
• Develop and execute national brand education, publication and promotional activities to effectively communicate the strategic positioning and lifecycle development of products to customers across all channels.
• Develop and execute financial models, market distribution and launch plans, pricing/reimbursement strategy, distribution/ service strategy, situation analysis and assessment of opportunities, ongoing surveillance of emerging technologies and competitive activities, advisory boards and focus groups.
• Manage the development of marketing and sales aid/promotional materials for Field Sales to effectively promote and sell the product.
• Manage promotional materials to establish product branding and messaging.
• Drive brand positioning and competitive selling strategies as well as provide leadership in managing the logistics, market share and revenue of the product.
• Oversee the development of selling tools for the field, which includes the coordination of internal marketing research and market claims testing.
• Supports upskilling and development of marketers through modelling, coaching and feedback.
• Collaborate with internal and external stakeholders to achieve objectives. These groups include external customers and consumers, Field Sales, R&D, Regulatory Affairs, Manufacturing, Logistics, Public Affairs, Marketing and Executive Management and external vendors or agencies.