Job Description

Equity localization:

• Localize Philadelphia’s brand equity with a long-term strategy and short-term actions that reflects its positioning with a clear brand purpose.
• Strategic planning:
• Develop 3-year marketing plans Philadelphia in line with the company’s and country’s vision.
• Use consumer insights and market trends to define and refine brand strategy.

Annual Plan development:

• Lead and develop 360° activation programs (ATL/BTL) to drive brand growth and consumer engagement.
• Work with internal & external stakeholders to secure execution excellence of programs
• Develop annual media plans to maximize reach and impact.
• Work with central marketing team and creative agencies as “one team” to develop brand plans & big activations

Portfolio & Innovation:

• Lead portfolio management for Philadelphia, ensuring a strong and competitive brand offering in the Italian market.
• Develop Go to market strategies for new products
• On-going:
• Have full P&L responsibility, build-up of annual budgets & monthly forecasts
• Manage Marketing Budget
• Closely co-operate with internal stakeholders (Category Planning, Sales, Finance, PCM, etc.) &
• external partners (Creative & Media Agencies)
• Conduct market analysis on a regular basis to drive deep understanding of performance drivers to propose action plans accordingly
• Monitor business against specific KPIs (e.g. sell-in, sell-out, market shares, Equity tracking, etc.)

Culture:

• Stay connected with Central Marketing Team
• Inspire trust, passion & winning attitude throughout the organization