Brand Manager, Safer at Woodstream

East Lampeter Township, Pennsylvania, United States -

Full Time

Start Date

Immediate

Expiry Date

19 Aug, 26

Salary

0.0

Posted On

21 May, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Strategy, P&L Management, Portfolio Management, Product Innovation, Market Analysis, Cross-functional Leadership, Consumer Insights, Data Analytics, Pricing Optimization, Retail Execution, Marketing Communications, Financial Forecasting, Project Management, Stakeholder Management, Microsoft Office, Presentation Skills

Industry

Manufacturing

Description

Woodstream is the largest independent pest & animal control platform in North America, offering innovative brands with industry-leading efficacy and safety. We have an immediate opportunity for a Brand Manager in Lancaster, PA! At Woodstream, our values drive everything we do: * Consumer is the Boss – We are committed to listening to and understanding our customers’ needs! * Invent the Future – Challenge the status quo: Think boldly and creatively! * Execution is Everything – We are committed to deliver with excellence, speed, and accuracy. * Collaborate Confidently – We trust, respect, and empower each other to win together. * Play to Win – We’re bold, ambitious, and relentless in our pursuit of success. Benefits of Working for Woodstream: * Competitive benefits package including: * 401k with Company Match, eligible on First Day of Employment * Health, Dental & Vision Insurance Effective on First Day of Employment * Access to Company Paid Penn Medicine Health Clinics * Company General Bonus Program * Company Paid Parental Leave * Adoption Assistance * Company Paid Basic Life & Disability Insurance * Accident, Critical Illness, & Hospital Insurance Options * Company Paid ID Theft * Legal Assistance Plan Options * Paid Vacation and Holidays * Pet Insurance * Stable, growing working environment with a history of 150 years of doing business. * Opportunity to advance within the company. Overview of the Role: The Brand Manager - Safer® is the owner of Woodstream’s Safer® portfolio, accountable for driving sustainable, profitable growth through disciplined portfolio management, strong commercial execution, and cross‑functional leadership. This role is responsible for translating strategy into clear, executable plans and results, leading initiatives that deliver annual Net Invoice Sales (NIS), EBITDA, and retail dollar share growth ahead of category performance. The Brand Manager operates as a general manager of the brand, balancing long-term brand health with near-term financial performance across product, pricing, promotion, and distribution: * Full ownership of brand strategy, annual plans and performance results across P&L, portfolio, and execution * Accountability for growth levers including: * Product innovation (in conjunction with NPD team) and lifecycle management * Pricing, promotion, and mix optimization * Distribution growth and retailer/ shelf execution * Marketing communications strategy + investment effectiveness and ROI * Active leadership within corporate priorities framework to focus resources on the highest-impact growth opportunities * Close partnership with Sales and Trade Marketing to drive successful line reviews, new item launches, and customer-specific growth strategies In addition to strong business management and P&L understanding, the Brand Manager of Safer must be a team builder and people leader –positively evolving the culture of the company and the Brand Marketing function. Frequent and collaborative interactions with CEO, CMO, CFO, EVP Global Sales, as well as the heads of all departments is expected. Occasional engagement with and presentation to Woodstream’s Board of Directors may be required. Essential Functions & Responsibilities: Portfolio & Strategy Leadership: * Develop and execute multi-year brand and portfolio strategies that deliver sustained, profitable growth * Identify whitespace opportunities through consumer insights, competitive analysis, and performance data * Translate strategic priorities into clear annual plans, KPIs, and execution roadmaps P&L and Financial Management: * Own and manage the brand P&L, delivering against NIS, EBITDA, and contribution margin targets * Monitor performance vs. plan and proactively adjust strategy and tactics to achieve business objectives * Actively support ProTrack and margin improvement initiatives across the portfolio Cross-functional Leadership: * Lead and align cross-functional teams against shared priorities, proactively identifying risks, resolving executional challenges, and ensuring initiatives are delivered on time and on budget. * Partner with Sales and Trade Marketing to develop and execute customer growth strategies, including new item sell-ins, line reviews, and distribution expansion opportunities * Collaborate with Digital and eCommerce teams to optimize online sales performance, ensuring paid media, content, and conversion drivers work together to maximize sales and ROI * Work with Creative Team to develop compelling, insight-driven content and brand assets across packaging, digital, and retail touchpoints * Coordinate with Supply Chain, Manufacturing, and Demand Planning teams to ensure efficient production, accurate forecasting and on-time, in-full product delivery * Proactively identify risks, remove barriers, and ensure cross-functional alignment to deliver business results Consumer Insights and Data Analytics: * Leverage consumer, category, and performance data to inform strategy, identify growth opportunities, and drive prioritization * Incorporate inputs such as consumer reviews, digital performance metrics and retail data to uncover insights and drive continuous improvement across the shopper journey * Translate data into clear actions that improve product positioning, marketing effectiveness, and retail performance * Use a test-and-learn approach to continuously refine strategies and improve conversion, engagement, and ROI across channels Personal Leadership: * Demonstrate strong ability to influence and collaborate across levels and functions, building alignment and driving results * Exhibit a growth mindset, resilience, and adaptability in navigating challenges and evolving business needs * Build organizational capability by coaching and developing cross-functional partners, strengthening business acumen and marketing effectiveness * Maintain a high standard of accountability, professionalism, and consistent execution Other Functions * Regular attendance and punctuality required * Performs other duties as assigned * Position could include up to 10% travel for customer meetings, supplier visits, trade & industry events, consumer research or other events as required Successful Candidate Profile: * College degree: BA/BS required * 5+ years of Sales/Marketing or other relevant experience * Computer literacy including all Microsoft Software * Strong communication and presentation skills * Analytical ability * Ability to present complex concepts Woodstream is an Equal Employment Opportunity employer committed to recruit, hire, train and promote without regard to race, color, religion, creed, age, sex, national origin, marital status, union affiliation, disability, sexual orientation, or any other legally protected characteristic. Note: If hired, Employment Eligibility Verification will be carried out upon selection. Applicants must be authorized to work for any U.S. employer. We retain employment applications for a minimum of 2 years from date of receipt for non-hire applicants or from date of termination for employees/contractors and possibly longer if legally required.

Responsibilities

The Brand Manager owns the Safer portfolio, driving profitable growth through strategic P&L management and cross-functional leadership. They are responsible for product innovation, pricing, distribution growth, and executing marketing communications to increase retail dollar share.