Brand Manager, Self Care at Kenvue

Chiyoda, , Japan -

Full Time

Start Date

Immediate

Expiry Date

07 Jun, 26

Salary

0.0

Posted On

09 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Management, P&L Management, Marketing Execution, Business Growth Strategy, Retail Execution, Communication Planning, Consumer Research, Financial Reporting, Cross-functional Team Leadership, Project Management, Strategic Thinking, Analytical Skills, Problem-Solving, English, Japanese

Industry

Personal Care Product Manufacturing

Description

Kenvue is currently recruiting for a: Brand Manager, Self Care What we do At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent. Who We Are Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here. Role reports to: マーケティングマネジャー Location: Asia Pacific, Japan, Tokyo-To, Chiyoda Work Location: Hybrid What you will do This position reports to Marketing Manager, based at Tokyo. 【Who we are】 At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including Neutrogena®, Aveeno®, Tylenol®, Listerine®, Johnson’s® and BAND-AID® Brand Adhesive Bandages that you already know and love. Science is our passion; care is our talent. Our global team is made up of ~ 22,000 diverse and brilliant people, passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact the life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. 【What you will do】 Position Summary： This role will play a critical role in brand management, leading Globally brands & JP market leading brands as part of the Marketing team. This role would be fully responsible and accountable to own E2E brand P&L management and marketing execution, along with sustainable brand equity growth and business growth in short term and long term. This role will lead a cross-functional team to deliver results, also have tight engagement with regional team to share, exchange knowledge and make exciting future with scalable innovation pipeline and portfolios. Role Duty & Responsibilities： Brand Management - Research & analysis ・Analyzes key performance indicators and financial reports such as brand sales and offtake ・Conducts consumer/market research to find new opportunity areas and assess the size of prize - Brand strategy development & execution ・Develop business growth strategy and gain cross-functional alignment to develop innovative and achievable business plans ・Develop longer term growth plan including brand evolution strategy ・Lead retail execution plan partnering with the sales strategy team & external distributor and cross-functionally with the commercial teams. - Communication planning & execution ・Develops campaign brief, eco-system, consumer advertising, and marketing programs via systematic assessment of market trends, unmet consumer needs, and competitive activity. ・Design advanced communication and media plan based on deep consumer insight and media behaviors ・Flawless execution of marketing campaign with sense of urgency ・Displays skills in evaluating effectiveness of marketing tactics and return on investment to identify and provide input on potential areas for improvement - Key brand index management ・Keep track of brand health through appropriate measurement tools ・Plans and forecasts for sales ・Budget planning and tracking 【What we are looking for】 Related Experience & Behavior, Competency： - 2-3 years brand marketing experience. - Experience of working with cross functional teams and regional teams. - Consumer-centric & agile mindset - Strong Owner mind-set to drive/deliver results by actively engaging relevant stakeholders - Bachelor’s degree and above with relative brand management experiences - (preferably) 2+ years of FMCG or related industry’s marketing experience Expertise and Skills： - Cross-functional communication and project management skills with internal (i.e., enabling teams) and external stakeholders (i.e., regional MKT/agencies) - Strategic thinking & analytical and problem-solving skills - Ability to speak and write in English and Japanese at a business level このポジションは東京拠点のマーケティングマネージャーにレポートします。【私たちについて】 Kenvueでは、「日常のケアには驚くべき力がある」と信じています。 100年以上の歴史と科学に根ざした伝統を基盤に、Neutrogena®、Aveeno®、Tylenol®、Listerine®、Johnson’s®、BAND-AID®など、誰もが知るアイコニックなブランドを有する企業です。私たちは科学を情熱とし、ケアを才能としています。世界で約22,000人の多様で優秀な社員が、インサイトとイノベーションに情熱を持ち、お客様に最高の製品を届けることに尽力しています。Kenvuerとして働くことは、専門性と共感をもって、世界中の何百万人もの人々の生活に影響を与える力を持つということです。私たちは「人を第一に考える」「情熱をもってケアする」「科学で信頼を築く」「勇気をもって課題を解決する」という価値観のもとに行動しています。あなたの未来と私たちの未来を共に形づくる、素晴らしいチャンスがここにあります。【仕事内容】 ■ポジション概要：この役割は、マーケティングチームの一員として、世界トップクラスおよび日本市場をリードするブランドのブランドマネジメントを担う非常に重要なポジションです。ブランドのE2E（エンド・ツー・エンド）のP&L管理およびマーケティング施策の実行、さらにブランド価値（エクイティ）と事業の短期・長期的成長の両立に責任を持ちます。クロスファンクショナルチームをリードして成果を出し、リージョナルチームとも緊密に連携しながら、知見の共有や交換を通じて、拡張可能なイノベーションパイプラインとポートフォリオを構築し、ワクワクする未来を創り上げます。 ■主な職務内容：＜ブランドマネジメント＞リサーチ & 分析・ブランド売上やオフテイクなど主要KPIおよび財務レポートを分析・消費者／市場調査を実施し、新たな機会領域を発見し、ポテンシャルを評価ブランド戦略の策定と実行・事業成長戦略を立案し、クロスファンクションでの合意を得て、革新的かつ実現可能なビジネスプランを開発・ブランド進化戦略を含む長期成長計画を策定・セールス戦略チームや外部ディストリビューター、コマーシャルチームと連携し、小売実行計画をリードコミュニケーション企画と実行・市場動向、未充足ニーズ、競合活動を体系的に分析し、キャンペーンブリーフ、エコシステム、広告・マーケティングプログラムを開発・消費者インサイトとメディア行動に基づいた高度なコミュニケーション・メディアプランを設計・緊急性をもってマーケティングキャンペーンを完璧に実行・マーケティング施策の効果やROIを評価し、改善の余地を特定主要ブランド指標の管理・適切な測定ツールを用いてブランドヘルスを追跡・売上計画と予測の策定・予算計画と管理【求める人物像・スキル】＜経験・行動特性＞ブランドマーケティング経験 2～3年以上クロスファンクショナルチームおよびリージョナルチームとの協働経験消費者中心かつアジャイルなマインドセット関係者を巻き込みながら結果を出す強いオーナーシップ学士号以上の学歴（ブランドマネジメント関連の経験を有すること）（望ましい）FMCGまたは関連業界でのマーケティング経験2年以上＜専門スキル＞社内外ステークホルダー（例：リージョナルマーケティング／代理店）とのクロスファンクショナルなコミュニケーションおよびプロジェクトマネジメントスキル戦略的思考力・分析力・問題解決力ビジネスレベルの日本語および英語でのコミュニケーション能力 If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation. At Kenvue, we foster a culture of belonging. In 2024, Kenvue was selected as one of Seramount’s 100 Best Companies for working parents and caregivers, recognizing our ongoing commitment to providing inclusive benefits for Kenvuers and families. Our community attracts curious and collaborative team members motivated by always striving to improve. Our team offers you plenty of opportunities to deepen your existing expertise and build on new skills by broadening your exposure outside of your own category. By working across the business, we harness the power of data and technology in new ways to better understand human insights and drive better health outcomes.

Responsibilities

This role is responsible for end-to-end brand P&L management and marketing execution for globally and locally leading brands, focusing on sustainable brand equity and business growth. The manager will lead a cross-functional team and engage regionally to develop scalable innovation pipelines and portfolios.