Brand Manager, Specialty Care, Immunology, Gastroenterology, Dermatology at IQVIA. - Turkey

Bucharest, , Romania -

Full Time

Start Date

Immediate

Expiry Date

07 Jun, 26

Salary

0.0

Posted On

09 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Strategy, Brand Execution, Integrated Brand Plans, Market Insights, Customer Insights, Patient Insights, Omnichannel Marketing, Brand Storytelling, Stakeholder Management, Commercial Judgement, Strategic Planning, Budget Management, Performance Monitoring, Competitive Analysis, Pharmaceutical Marketing, Compliance

Industry

Hospitals and Health Care

Description

IQVIA is recruiting a Brand Manager to act as the brand lead for one or more specialty care brands on behalf of one of our pharmaceutical partners. This role offers the opportunity to take ownership of brand strategy and execution for medicines promoted within specialist healthcare settings, operating in a multi‑country, matrix environment. The assigned brand(s) sit within a broader partner portfolio spanning immune‑mediated and inflammatory diseases, including a mix of injectable biologics and oral advanced therapies. The Brand Manager will be accountable for shaping brand direction, translating insights into action, and delivering effective, compliant marketing activity that supports agreed commercial objectives. Working closely with IQVIA cross‑functional teams and partner stakeholders, this role requires strong commercial judgement, collaboration and the ability to balance strategic planning with hands‑on execution in a regulated pharmaceutical environment. Key Responsibilities Act as the brand lead for one or more assigned brands, with end‑to‑end accountability for strategy and execution Develop and deliver integrated brand plans aligned to partner objectives and portfolio priorities Translate market, customer and patient insights into clear positioning, messaging and campaigns Lead multi‑channel / omnichannel marketing initiatives across field, digital, congress and remote channels Ensure consistent, compliant brand storytelling across all customer touchpoints Work closely with Sales, Medical, Market Access, Regulatory, Legal/Compliance and Operations teams Collaborate with partner stakeholders to ensure alignment and high‑quality execution Support field teams with approved brand materials and messaging Manage agencies and vendors, including briefing and delivery of marketing assets Own brand‑level budgets, forecasts and spend tracking Monitor performance against KPIs, including campaign effectiveness and ROI Use data and insights to continuously optimise brand performance Conduct market research and competitive analysis Ensure all activities comply with IQVIA SOPs, partner requirements and industry codes Experience Essential Experience in pharmaceutical brand or product management, ideally within specialty or secondary care Demonstrated experience leading individual brands within a broader portfolio Strong strategic thinking combined with hands‑on execution capability Proven ability to work effectively in matrix and multi‑stakeholder environments Strong analytical and commercial mindset Excellent communication and stakeholder‑management skills Desirable Experience in immunology, gastroenterology or dermatology Exposure to multi‑country or regional brand roles Experience working with biologic and/or oral therapies Omnichannel marketing experience within a regulated environment Apply Now If you are a Brand Manager looking to take ownership of one or more specialty care brands within a high‑impact, partner‑led environment, we encourage you to apply. #LI‑CES #LI‑CS1 IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com IQVIA is committed to integrity in our hiring process and maintains a zero tolerance policy for candidate fraud. All information and credentials submitted in your application must be truthful and complete. Any false statements, misrepresentations, or material omissions during the recruitment process will result in immediate disqualification of your application, or termination of employment if discovered later, in accordance with applicable law. We appreciate your honesty and professionalism. IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create connections that accelerate the development and commercialization of innovative medical treatments. Everything we do is part of a journey to improve patient outcomes and population health worldwide. To get there, we seek out diverse talent with curious minds and a relentless commitment to innovation and impact. No matter your role, everyone at IQVIA contributes to our shared goal of helping customers improve the lives of patients everywhere. Thank you for your interest in growing your career with us.

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Responsibilities

The Brand Manager will act as the brand lead, taking end-to-end accountability for the strategy and execution of one or more specialty care brands, ensuring marketing activity is effective and compliant with commercial objectives. This involves developing integrated brand plans, translating insights into positioning and campaigns, and leading multi-channel marketing initiatives.