Brand Manager – Splenda® Canada at Heartland FPG

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Full Time

Start Date

Immediate

Expiry Date

04 Feb, 26

Salary

0.0

Posted On

06 Nov, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Strategy, Marketing Campaigns, Retail Media, P&L Management, Cross-Functional Collaboration, Brand Performance Analysis, Innovation Initiatives, Consumer Insights, Project Management, Communication Skills, Analytical Skills, Fast-Paced Environment, Retail Landscape, Shopper Marketing, Entrepreneurial Mindset, Results-Oriented

Industry

Manufacturing

Description

Brand Manager – Splenda® Canada 📍 Remote – Ontario (preferred) 🕓 Full-time | CPG Industry | Marketing & Brand Leadership About Us Splenda® is one of the world’s most recognized low-calorie sweetener brands, trusted by millions seeking a balanced and healthier lifestyle. In Canada, we’re focused on building deeper connections with new and existing consumers through brand storytelling, innovation, and flawless in-market execution. We’re looking for a Brand Manager who can think strategically and act decisively, someone who thrives in a fast-paced environment, takes ownership, and is eager to make an impact. This role is ideal for a marketing professional who’s equally comfortable developing big-picture brand plans and executing detailed retail activations. Key Responsibilities * Lead brand strategy and execution for Splenda® across the Canadian market, ensuring alignment with global brand positioning and local consumer insights. * Plan and activate marketing campaigns across digital, retail, shopper, and media channels to drive awareness, trial, and loyalty. * Execute and optimize retail media programs in collaboration with key customers and partners (e.g., Loblaw Advance, Walmart Connect, Metro, Sobeys, etc.). * Manage the brand P&L, budgets, and forecasts, ensuring strong ROI on marketing investments. * Collaborate cross-functionally with sales, insights, commercialization, and agency partners to deliver best-in-class marketing programs. * Analyze brand performance, category dynamics, and competitive trends to identify growth opportunities. * Support innovation initiatives, including product launches, packaging updates, and new communication platforms. * Balance strategic and hands-on work—from leading business reviews to managing creative assets and campaign execution details. Qualifications * Bachelor’s degree in Marketing, Business, or related field. * 5+ years of progressive marketing experience in the Canadian CPG industry (food/beverage experience preferred). * Proven ability to plan and execute marketing programs within the Canadian retail landscape. * Experience with retail media platforms and shopper marketing activation is strongly preferred. * Demonstrated success working in a fast-paced, entrepreneurial environment where initiative and independence are essential. * Strong understanding of consumer insights, brand positioning, and category management. * Excellent communication, analytical, and project management skills. * A self-driven, resourceful, and results-oriented professional who thrives when balancing multiple priorities. * Ability to travel to U.S. based headquarters, access to own vehicle, must be legally eligible to work in Canada without sponsorship. Why Join Us * Opportunity to lead a powerhouse brand in the growing health & wellness space. * High visibility within a collaborative, ambitious, and fast-moving organization. * Remote work environment offering flexibility and autonomy. * Competitive compensation, bonus potential, and benefits. Ready to make an impact? Apply now and help shape the future of sweetness in Canada with Splenda®.

Responsibilities

Lead brand strategy and execution for Splenda® in Canada, ensuring alignment with global positioning and local insights. Plan and activate marketing campaigns across various channels to drive brand awareness and loyalty.