At Tennis Australia, we’re creating a more playful world through tennis – for everyone.
From grassroots to Grand Slams, tennis brings people together, inspires communities, and builds champions on and off the court.
We’re a team of imaginative and passionate people who believe in the power of sport to make a difference. If you’re ready to help us serve up real impact, we’d love to hear from you.
We’re committed to reflecting the communities we work and play in. We strongly encourage applications from women, Aboriginal and Torres Strait Islander peoples, LGBTQI+ individuals, people with disability, and people from culturally diverse backgrounds.
About the role
At Tennis Australia, we’re championing a future where tennis is engaging and accessible to all. As Brand Manager – Participation, you’ll play a central role in shaping and executing the brand strategy for our participation programs and initiatives across Australia - crafting meaningful brand stories, campaigns, and experiences that connect with Australians of all ages and backgrounds. From grassroots tennis to fast-growing formats like Pickleball, Padel, and POP Tennis, you’ll ensure our brands are consistent, compelling, and relevant across every touchpoint.
This is your opportunity to work across national campaigns, high-impact activations, and innovative storytelling—backed by the power of the Australian Open, a global platform for our brand and values.

In this role you will be responsible for:

• Develop and lead brand positioning and go-to-market strategies across participation programs and disciplines.
• Activate the Tennis Australia brand through national campaigns, grassroots storytelling, and strategic use of significant events like the Australian Open.
• Collaborate with internal teams, agencies, and external partners to deliver fully integrated marketing campaigns.
• Oversee the development of creative assets and ensure alignment with brand identity and messaging.
• Support strategic projects by embedding brand insights and customer voice at every step.
• Build partnerships to extend brand reach and expand into new, diverse communities.

About you
You’re a confident and proactive decision-maker who leads with purpose and isn’t afraid to get hands-on to drive outcomes. With proven experience in brand management, campaign delivery, and stakeholder engagement, you strike the perfect balance between strategic thinking and creative execution.
You bring a deep understanding of digital, social, and traditional media channels, and you know how to harness them effectively to build strong, engaging brands. A natural communicator, you influence senior leaders, manage agency relationships with ease, and foster strong, collaborative partnerships across cross-functional teams—always bringing your team along on the journey.

To be successful in this role you will:

• Highly organised, with project management skills and the ability to juggle multiple priorities under pressure.
• A solutions-focused mindset, with a flair for innovation and passion for elevating brand experiences.
• Strong leadership and mentoring capabilities—able to inspire and grow a team while driving results.
• Demonstrated expertise in brand strategy, positioning, and identity development
• Proven experience collaborating with creative agencies and cross-functional teams
• Ability to craft compelling brand stories and campaign messaging that resonates with diverse audiences.
• Hold (or be willing to obtain) a current Police Check and Working with Children Check
• Preparedness to be flexible in regard to working hours and arrangements relating to work associated with Tennis Australia

What’s to love?

• Career development with a range of formal education and on the job training opportunities
• Tickets to the Australian Open plus Superbox tickets to events at Rod Laver & Melbourne Arena
• Monthly health & wellbeing activities with access to CorePlus Pilates
• Onsite gym, tennis facilities & free onsite car parking
• Salary packaging & a range of discounts from our sponsorship partners
• Attractive leave benefits - with up to 26 weeks of paid parental leave for all primary caregivers and Sorry Business and Ceremonial Leave for Aboriginal and Torres Strait Islander employees
• We are proud to be recognised as an employer of choice for women by WORK180

To Apply
If you think you’re up to the challenge, we’d love to hear from you! Please submit your resume and cover letter via our online application system. Please note, only applications submitted through our system will be considered.
If you need assistance or adjustments to fully participate in the application process, please contact
recruit@Tennis.com.au
.
Applications close 24th August, however we will be reviewing applications as they are received, therefore this role may close sooner if we find the right candidate.
Tennis Australia is committed to providing a safe environment for all tennis participants, including children and young people. It is essential everyone involved with delivering tennis in Australia understands their responsibility in relation to child-safety.
We believe playing makes life better and we are always on the lookout to talented people to join our team and help us create a playful world through tennis.
Even if we are not currently advertising the position that you are looking for today, we may be tomorrow. There are a number of ways that you can keep up-to-date with new opportunities as they happen.
We encourage you to create a profile and register for our job alerts, as well as follow Tennis Australia on
LinkedIn
to stay up to date on the latest news and opportunities

In this role you will be responsible for:

• Develop and lead brand positioning and go-to-market strategies across participation programs and disciplines.
• Activate the Tennis Australia brand through national campaigns, grassroots storytelling, and strategic use of significant events like the Australian Open.
• Collaborate with internal teams, agencies, and external partners to deliver fully integrated marketing campaigns.
• Oversee the development of creative assets and ensure alignment with brand identity and messaging.
• Support strategic projects by embedding brand insights and customer voice at every step.
• Build partnerships to extend brand reach and expand into new, diverse communities

To be successful in this role you will:

• Highly organised, with project management skills and the ability to juggle multiple priorities under pressure.
• A solutions-focused mindset, with a flair for innovation and passion for elevating brand experiences.
• Strong leadership and mentoring capabilities—able to inspire and grow a team while driving results.
• Demonstrated expertise in brand strategy, positioning, and identity development
• Proven experience collaborating with creative agencies and cross-functional teams
• Ability to craft compelling brand stories and campaign messaging that resonates with diverse audiences.
• Hold (or be willing to obtain) a current Police Check and Working with Children Check
• Preparedness to be flexible in regard to working hours and arrangements relating to work associated with Tennis Australi