Brand Manager - Violife at Flora Food Group

Hackensack, New Jersey, United States -

Full Time

Start Date

Immediate

Expiry Date

06 Mar, 26

Salary

150000.0

Posted On

06 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Activation, Campaign Management, Cross-Functional Collaboration, Team Leadership, Consumer Behavior, Market Dynamics, Digital Marketing, Leadership, Organizational Skills, Analytical Skills, Creative Thinking, Entrepreneurial Spirit, Storytelling, Communication Skills, Interpersonal Skills, Food Industry Experience

Industry

Manufacturing

Description

About Flora Food Group We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can’t Believe It’s Not Butter, Rama, and Violife, together with our local brands and Professional business. Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents. Location: Hybrid – 2–3 days a week in-office in Hackensack, NJ, with shuttle support for NYC-based employees Compensation: $130,000 - $150,000 About the Role As Brand Manager for Violife, you’ll be at the heart of shaping one of the world’s leading dairy-free brands. This isn’t just about managing a brand—it’s about changing the rules of the industry. You’ll work within a dynamic, cross-functional hub alongside experts in marketing, design, social, and digital to deliver an authentic, meaningful, and engaging brand experience for consumers. This role demands quick thinking, creativity, and innovation. An entrepreneurial spirit isn’t just a bonus—it’s essential. What You'll Do Cross-Functional Collaboration Partner with the Head of Design & Consumer Experience and broader teams to align on vision and strategy. Collaborate with design, social, and digital teams to create a seamless end-to-end consumer experience. Lead and integrate cross-functional teams to achieve brand objectives and foster a culture of innovation. Consumer Focus Champion a consumer-first mindset, ensuring all brand efforts resonate deeply with our audience. Use consumer insights to shape and validate marketing strategies and executions. Brand Continuity Ensure every brand interaction is authentic, meaningful, and relevant. Oversee Violife’s presence across all channels, maintaining consistency and engagement. Creative & Strategic Leadership Lead campaign development, inspiring teams and agencies to deliver bold, innovative ideas. Stay ahead of market trends, conduct consumer research, and analyze competitors to guide decisions. Marketing Implementation Manage and evaluate marketing initiatives for ROI and brand impact. Provide leadership to external agencies, ensuring alignment with brand vision and goals. About You Must have Activation and Campaign experience. Proven experience as a Brand Manager with a strong track record of driving growth. Skilled in cross-functional collaboration and team leadership. Deep understanding of consumer behavior, market dynamics, and digital marketing. Strong leadership, organizational, and analytical skills. Creative thinker with an entrepreneurial spirit and passion for storytelling. Excellent communication and interpersonal skills to influence at all levels. Experience in the food industry is highly valued. What’s Next We’re looking for a Wildly Good Unicorn to join our 100% animal-free business as a Creative Brand Mastermind! Are you brave enough to believe that great ideas can come from anywhere—and full of those ideas yourself? Do you thrive on collaboration and know that truly great ideas only matter when you make them happen, together? If this sounds like you, then we’re looking for YOU! If this position sounds interesting, please hit the apply button now! #LI-AM1 #LI-Hybrid We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles. Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias. No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.

Responsibilities

As Brand Manager for Violife, you will shape the brand's strategy and collaborate with cross-functional teams to deliver a meaningful consumer experience. You will lead campaign development and ensure brand continuity across all channels.