Brand Marketing Lead at Aftershoot

Bengaluru, karnataka, India -

Full Time

Start Date

Immediate

Expiry Date

15 Jun, 26

Salary

0.0

Posted On

17 Mar, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Strategy, Content Strategy, Search Engine Optimization, Social Media, Copywriting, Team Leadership, Brand Voice, Campaign Management, Organic Growth, Community Building, Owned Media Strategy, Product-Led Growth, Messaging Strategy, Editorial, SEO Strategy, Copywriting Function

Industry

Software Development

Description

At Aftershoot, we’re building a global community of photographers who spend less time behind their screens and more time behind the lens. Every feature we create, every update we ship, is designed to make post-processing easier, faster, and smarter for photographers around the world. From culling to editing to retouching. Our AI tools do all the heavy lifting, so photographers can focus on what they do best: capturing moments, telling stories, and creating magic. We’re a fast-growing, passionate team backed over 100K+ active users globally. Double-digit ARR in less than 4 years, amazing investors and team who truly believe in our mission. Our mission is clear: Become the default companion for every photographer in the world. If you care deeply about building meaningful products, working with curious and driven teammates, and being part of a team that genuinely loves what they do, we’d love to meet you. Let’s create the future of AI in photography, together. ABOUT THE ROLE Aftershoot is building the definitive AI platform for professional photographers. We're looking for a Content & Community Lead to own how Aftershoot shows up in the world — its voice, its stories, its organic presence, and its relationship with the photographer community. This is a brand-building role as much as a content role. This is a senior leadership role. You'll build and lead a team of content, SEO, social, and copy specialists and be accountable for Aftershoot's brand and organic presence at scale. 💼 WHAT YOU’LL DO: 1. Brand Strategy & Voice: Own how Aftershoot communicates - its personality, tone, positioning expression, and the principles that govern every word we write. Build and maintain the brand book for voice and messaging. Be the internal authority on what sounds like Aftershoot and what doesn't. Ensure Growth, and Creative are all working from the same foundation - and that the brand stays coherent as we expand into new products and audiences. 2. Brand Campaigns: Own the narrative and messaging strategy behind Aftershoot's brand campaigns. Define the story we're telling, the audience we're reaching, and the impact we're driving. Work with the Creative Lead on execution - but the brief, the idea, and the strategic intent are yours. 3. Content & SEO: Own the strategy that makes Aftershoot the most trusted content destination for professional photographers. Accountable for organic traffic growth, content quality, and ensuring every piece of content serves a measurable purpose in the photographer's journey. SEO is a core growth lever - own the strategy that makes us discoverable at every stage of the funnel. 4. Social & Community: Own Aftershoot's presence and relationship with the photographer community across every platform and forum we're in. Accountable for turning that presence into a genuine growth channel - not just an audience but an active community that drives awareness, advocacy, and trial. Platform strategy and community building are yours. Partner relationships are owned by the partnerships team - you work with them on content angles and community activation. 5. Copywriting: Own the copywriting function as a strategic output. Accountable for the quality, consistency, and effectiveness of all written marketing output across ads, email, web, and campaigns. The voice standard you set is what the copywriting function executes against. 6. Owned Media: Own Aftershoot's owned media strategy - newsletter, long-form, video editorial. Define what we publish, how often, and why - and ensure it builds a loyal audience that converts to trial over time. 7. Team & Function Building: Own the growth and performance of the Content & Community function. Accountable for building the team, the processes, and the culture that scales as the product line and audience expand. 🔍 WHAT YOU WON'T OWN 1. Visual identity and design - sits with Creative Lead 2. Video production - sits with Creative Lead 3. Product messaging, positioning, and partnerships - sits with Growth 4. Paid strategy - sits with Growth 🫂 WHAT YOU’LL BRING 1. 8+ years in brand, content, or editorial roles with at least 3 years leading a team 2. Have built a brand voice from scratch or meaningfully evolved one - not just maintained it 3. Have grown organic channels into measurable growth drivers - not just managed them 4. Strong enough across brand strategy, editorial, SEO, social, and copy to set direction and hold a high bar across all of them 5. Have conceptualised and led brand campaigns - not just content calendars 6. Have worked in or alongside photographer, creative, or prosumer communities 7. Comfortable in a PLG environment where brand and content are accountable to trial, not just awareness WHAT HAPPENS AFTER YOU APPLY? 1. Step 1: If your profile aligns with our vibe and requirements for the role, our people team will reach out to you for a brief phone call. 2. Step 2: If everything aligns, your next chat will be with one of your future team members to better understand the role and your experience. 3. Step 3: You will then be given a task - this helps us evaluate your thought process and help you showcase your expertise. 4. Step 4: If everything goes well, you will meet the leadership for a quick bar-raiser round. 5. Step 5: If you do manage to clear all rounds, this is the point we make an offer, shake hands, and welcome you to the team.

Responsibilities

This senior leadership role involves owning the entire brand presence, voice, and organic strategy for Aftershoot, including defining communication principles and leading brand campaigns. The lead will also be responsible for building and managing the content, SEO, social, and copywriting teams to drive measurable growth.