At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where, ‘Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity, and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

HELP PATIENTS WITH ACCESS TO INNOVATIVE TREATMENT!

We are looking for a Brand Marketing Lead to join our dynamic team in the Danish Pharmaceutical team. In this pivotal role, you will be responsible for shaping our brand strategy within the hospital specialized customer group ultimately contributing to the success of our organization.

YOUR TASKS AND RESPONSIBILITIES

• Responsible for implementing and building brand strategy in the country/cluster in accordance with respective regional strategy, adapting to the country specifics
• Contributes to the country/cluster brand marketing, incl. P&I budgeting, forecasting for revenue and product supply by communicating country feedback towards the cluster
• Develops and manages relationships with external stakeholders towards successful implementation of strategy. Whenever possible involves local HCPs in materials, campaigns and events development.
• Creates and develops promotional materials in accordance with legal/ medical/ regulatory requirements and the respective guidelines.
• Plans and executes marketing multichannel campaigns, sets KPIs and ensures regular learning cycles on campaign achievements

DO YOU FEEL THIS ROLE IS FOR YOU?

The application deadline is March 28th but we review applications on an ongoing basis so please don’t hesitate to send in your application as soon as possible.
If you have any questions please reach out to Celie Allermann, HR Assistant at celie.allermann@bayer.com.
We are looking forward to hearing from you!
Functional area: Marketing
Seniority level: Professional