Brand Marketing Lead at Mamopay

Dubai, Dubai, United Arab Emirates -

Full Time

Start Date

Immediate

Expiry Date

20 Sep, 26

Salary

0.0

Posted On

22 Jun, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Positioning, Market Narrative, Paid Media Campaigns, Organic Brand Awareness, Content Strategy, Agency Management, B2B Marketing, Copywriting, Value Proposition Definition, PR, Event Management, Strategic Planning

Industry

Financial Services

Description

One of the things we have going for us at Mamo is that most of us are engineers or techies — either by profession or at heart. Historically, this has served us very well; we've built a beautiful, effective, high-quality product suite that is absolutely adored by our customers. However, like with anything else, there are always two sides to this coin. Being this passionate about product and technology usually means storytelling doesn't come naturally. We're not the loudest in the room. Self-awareness is fantastic, which is why we're putting our hand up and recruiting someone special. Someone who can see and appreciate what we've built, experience the "Aha!" moment that our customers have, and translate it into a compelling narrative — then take that narrative and show the world what they're missing without Mamo. What you'll do Define Mamo's positioning and market narrative Build and run paid and organic brand awareness campaigns across all relevant channels, including but not limited to: social, video, PR, events, sponsorships, offline and online. Create and own concepts, messaging, and content across campaigns and initiatives Manage agencies and freelancers to produce creative assets where necessary Build and execute awareness-building strategies for new products Shape and execute the strategy that powers our brand messaging What we're looking for 7+ years of relevant experience You’re creative by nature You're curious, and ambiguity doesn’t slow you down You’re not afraid to experiment with bold ideas You never accept the status quo and always find ways to improve You maintain accountability from start to finish You’re an excellent writer — campaign copy, slogans, social, PR, messaging guides You've designed and executed brand awareness campaigns You know how to define and articulate the value proposition and market positioning of complex B2B/tech products You’re comfortable running online and offline in parallel UAE market experience is a must People do their best work with you, because you come with clear context and make decisions fast Why you'll love working here Startup environment that's big on individual responsibility and leans on process and automation. We're big on culture. Work with stunning, supportive product, design, and engineering teams on problems that matter. You will be learning and growing all of the time. From business to product to engineering, you will be learning from a world-class team that is caring, kind, and empathetic. Mamo has the potential for wide-reaching impact. We're taking on the challenge of bringing about a new era of financial inclusion — that means you will never be bored.

Responsibilities

Define Mamo's market positioning and translate product value into a compelling brand narrative. Execute multi-channel awareness campaigns across social, video, PR, and offline channels while managing creative assets.