Brand Marketing Manager, Consumer Apps Marketing at Google

San Francisco, California, United States -

Full Time

Start Date

Immediate

Expiry Date

21 Jan, 26

Salary

163000.0

Posted On

23 Oct, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Marketing, Project Management, Campaign Development, Cross-Functional Collaboration, Social Media, Content Creation, Influencer Marketing, Analytics, Creative Strategy, Consumer Insights, Go-To-Market Strategy, Measurement, Digital Marketing, Media Planning, Partnership Activation, Trend Analysis

Industry

Software Development

Description

MINIMUM QUALIFICATIONS: * Bachelor's degree or equivalent practical experience. * 4 years of experience in marketing working across one or more marketing fields (i.e., growth, product marketing, brand marketing, social). * Experience managing cross-functional or cross-team projects. * Experience in brand strategy and project management to manage projects that balance multiple priorities. PREFERRED QUALIFICATIONS: * Experience successfully launching creative consumer campaigns spanning online and offline activations. * Experience managing creative, media and digital agencies to develop highly engaging content. * Experience developing and activating influencers/creators to communicate brand or product messages. * Experience making impact in highly cross-functional teams spanning product, PR, policy, legal, marketing, and more. * Demonstrated ability in, and comfort with, working in an ambiguous, chaotic, and fast-paced environment. * Ability to be in tune with social trends in the US and globally. ABOUT THE JOB: As a Brand Marketing Manager for Consumer Apps you are responsible for bringing our product brands to life for users and key audiences by building brand strategies, storytelling, experiences, and bringing integrated campaigns to life. You will be responsible for driving brand campaigns across multiple channels from concept to execution and supporting the development of Google Grade creator work. You are equal parts big brand thinker and tactical project manager, with a solid grasp of the social landscape, media placements, Google Brand standards, and campaign measurement. Brand marketers are stewards of the Google brand, ensuring consistent and cohesive narratives are brought to life for users and key audiences. You will define the way we communicate Google’s consumer products to our users. In this role, you’ll support and manage medium to large-scale campaigns and communications, as well play a crucial role in ensuring work across the organization meets Google standards. You will have the opportunity to work across a wide-range of consumer brands, including Search, Gemini, Google AI, and Maps. You’ll partner closely with product marketers, media, PR, and creative teams to develop strategic marketing briefs and go-to-market strategies for fully integrated campaigns. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself. The US base salary range for this full-time position is $114,000-$163,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google [https://careers.google.com/benefits/]. RESPONSIBILITIES: * Manage the end-to-end campaign development process, including campaign briefing, go-to-market execution (paid, owned and earned channels), and post-campaign measurement and analysis. Manage creator activations to bring campaign and product messages to life in authentic and effective ways. * Develop integrated campaign plans that include activations across many formats and channels (e.g., video, interactive, social). * Support activation around key partnerships with sports and entertainment properties. * Play an active role in reviewing and developing social and creator content across Consumer Apps teams to ensure a Google Grade level of work and resonance with key audiences. * Partner with analytics, production and creative teams to test creative. Integrate learnings into campaign development and media strategy so that campaigns are constantly iterating and evolving.

Responsibilities

Manage the end-to-end campaign development process, including campaign briefing, go-to-market execution, and post-campaign measurement. Develop integrated campaign plans that include activations across many formats and channels.