Brand Marketing Manager (FMCG / Digital-First) | One of the largest E-Comme at WinnerBrands

, karnataka, India -

Full Time

Start Date

Immediate

Expiry Date

17 Jun, 26

Salary

0.0

Posted On

19 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Strategy, Campaign Execution, Product Marketing, Consumer Insight, Digital Acquisition, Performance Marketing, Market Research, Data Analysis, Stakeholder Management, User Journey Optimization, Google Analytics, Power BI, Excel, Sprinklr, FMCG, Go-to-Market Strategy

Industry

Business Consulting and Services

Description

Experience: 3 to 6 Years Location: Bangalore Role Type: Full-time ( Onsite ) Role Overview We are looking for a Brand Marketing Manager who can drive end-to-end brand strategy, digital growth, and product marketing initiatives. The role requires a mix of consumer insight, campaign execution, and data-driven decision making to scale brand and business impact. Key Responsibilities Brand Strategy & Campaigns Lead 360° marketing campaigns (ATL, BTL, Digital) Build brand positioning, messaging, and go-to-market strategies Manage agency partnerships and cross-channel execution Product & Growth Marketing Own product launches, feature prioritization, and value proposition Translate VOC (Voice of Customer) into product and marketing inputs Drive digital acquisition via performance channels (Google, Meta, Affiliates) Consumer Insights & Analytics Conduct market research, competitor analysis, and customer profiling Build dashboards (Excel / Power BI) for performance tracking Derive actionable insights to improve campaigns and CX Stakeholder & Project Management Work cross-functionally with product, tech, media, PR, and CRM teams Manage end-to-end execution of marketing projects (launches, platforms, CX tools like chatbots) Drive collaboration with external vendors and partners Customer Experience & Retention Design and optimize user journeys, loyalty programs, and engagement funnels Improve NPS, retention, and in-store/online experience Ideal Candidate Profile 3–6 years of experience in brand marketing / growth / product marketing Experience in consumer , FMCG, auto, fintech, or digital-first brands Proven track record of executing high-impact campaigns and product launches Strong understanding of performance marketing + brand building Hands-on with tools like Google Analytics, Power BI, Excel, Sprinklr Experience working with cross-functional teams (product, tech, design) Good to Have Experience in platform/product-led ecosystems (Amazon, marketplaces, apps) Exposure to innovative launches (e.g., digital experiences, metaverse, etc.) Experience managing influencers, affiliates, and partnerships Outcome Metrics Growth in leads, traffic, and conversions Improvement in brand recall and engagement Campaign ROI and CAC optimization Customer experience metrics (NPS, retention) About WinnerBrands At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/ Registration implies consent to our privacy policies Thanks, WinnerBrands Team

Responsibilities

The manager will lead end-to-end brand strategy, including 360-degree marketing campaigns, brand positioning, and go-to-market strategies while managing agency partnerships. Responsibilities also include owning product launches, translating customer voice into inputs, and driving digital acquisition through performance channels.