Brand Marketing Manager:in Poland & CEE // part-remote in Poland at E. Breuninger GmbH & Co.

Warsaw, Masovian Voivodeship, Poland -

Full Time

Start Date

Immediate

Expiry Date

11 Jan, 26

Salary

0.0

Posted On

13 Oct, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Marketing, Communications, Project Management, PR, Influencer Marketing, Integrated Marketing Campaigns, Consumer Behavior, Stakeholder Management, Team Collaboration, Market Trends, Fashion eCommerce, German Language, English Language, Polish Language, Dynamic Environments, Results Focused

Industry

Retail

Description

Company Description Fashion and lifestyle, 6.500 employees, 13 department stores, online shops in Germany, Poland, Austria, Belgium, Luxembourg, Spain, Italy, the Czech Republic, the Netherlands and Switzerland, over 2.000 brands, 25 restaurants & confectioneries, 15 first-class services, three hairdressing salons and always a special shopping experience - that's Breuninger. A traditional company that goes international, clearly defines its goals and creates innovative opportunities. Job Description As the Marketing Manager for Poland (PL) and CEE, you will be responsible for identifying, planning, and executing integrated marketing and communication initiatives tailored to these markets. This newly established role is part of the Brand Marketing team and works closely with the Country Manager PL as well as cross-functional teams including Brand Creative, Media, Buying, CRM, Analytics, Onsite. You will manage external partners and energize our international network to bring Breuninger’s brand to life in a relevant and impactful way – contributing to our ambition of becoming Europe’s leading omnichannel player. The ideal candidate is an experienced marketing professional with an international mindset and a strong ability to translate global strategies into impactful local execution. You are a self-starter who takes initiatives and ownership, and thrives in dynamic, fast-paced environments. You bring a hands-on, proactive attitude, can easily juggle multiple projects, and are always focused on results. You enjoy working with complex processes, continuously seeking improvements, and collaborating effectively across teams to drive the brand forward. Develop and execute a holistic marketing and communications strategy for Poland Implement global brand campaigns to ensure regional relevance and maximum impact Plan and manage influencer and PR campaigns as well as brand activations like events and collaborations Manage external agencies (PR & Influencer), to maintain a consistent “always-On” brand experience Act as a strong brand ambassador, ensuring a unified tone of voice and messaging across all local touchpoints Identify and act on local market opportunities to increase brand awareness and customer engagement Collaborate closely with internal teams and stakeholders across functions and regions Qualifications Bachelor’s or Master’s degree in Marketing, Communications, Business, or a related field Fluent in German/English, Polish is required 5+ years of experience in brand marketing or communications, ideally in a lifestyle, fashion, or consumer-facing environment Experience in Fashion eCommerce is a plus Proven expertise in PR and influencer marketing (must-have) Proven experience in planning and executing integrated marketing campaigns Excellent communication and presentation skills Strong project management and organizational skills, always with a solution-oriented mindset Deep understanding of the Polish market, including local consumer behavior, competitive landscape and market trends Knowledge of the Czech market and other CEE markets is a plus Emotionally intelligent team player with excellent stakeholder management skills Willingness to travel within Poland and to the German headquarter Openness to hybrid work in Warsaw local office Additional Information At Breuninger, it's about more than just a job. We live by appreciation and responsibility – and that's exactly what our benefits reflect. They are a sign of how we accompany and support you. And best of all, this is only part of what you can expect from us. Appreciation you can feel Voluntary holiday and Christmas bonuses as well as pension contributions. Your style, your advantage 30% employee discount, also for your partner, including restaurants and hairdressers. Your loyalty counts From your fifth year onwards, you will receive additional holiday days. Family-friendly working hours for your work-life balance. Grow with us From training courses to leadership programmes. Workation available Up to 30 calendar days per year in selected European countries. Holidays à la carte You can secure additional holiday days through salary conversion, supplemented by a sabbatical option. Remote work with a great flexibility. Have we aroused your interest? Then let's get to know each other quickly. If you have any questions, please do not hesitate to contact Sabrina Rösch. We look forward to receiving your detailed online application, including your availability and salary expectations.

Responsibilities

Develop and execute a holistic marketing and communications strategy for Poland and implement global brand campaigns. Manage external agencies and act as a brand ambassador to ensure a unified brand experience.