BRAND MARKETING MANAGER - JOIN A GLOBAL LEADER IN INNOVATION

Are you looking to make a real impact?
At Paslode, we’re not just a company; we’re a community of innovators. We’re seeking driven individuals who are passionate about their work and eager to contribute to our global success.
A Fortune 300 Company: With a legacy spanning over a century, Paslode is part of ITW, a global industrial leader operating in diverse markets.
Innovative Brands: Our portfolio includes renowned brands like Paslode, Pryda, and Ramset, trusted by industry professionals worldwide.
Entrepreneurial Culture: We empower our employees to think creatively, take ownership, and drive positive change.

ABOUT PASLODE:

At Paslode, we understand that using our tools isn’t just about getting the job done – it’s about the feeling. It’s the confidence that comes from holding a tool engineered to perfection, admired by the greatest builders worldwide. It’s being part of a collective community that doesn’t compromise on quality, where every detail matters, and the pursuit of excellence is paramount.
This isn’t just about products; it’s about a powerful connection, a shared belief in doing things the right way so our end-users can keep firing all day without feeling it the next morning.
We’re seeking a passionate and strategic Brand Marketer to join our team. If you’re someone who thrives on crafting compelling narratives, connecting with a dedicated community, and translating exceptional product quality into powerful brand experiences, this is your opportunity.

WHAT YOU’LL DO:

As the Brand Marketing Manager you will:
Make a difference: Developing and executing comprehensive brand strategies that will maintain and strengthen our brand identity, enhance brand awareness, and foster end-user loyalty. Through insightful market analysis, strategic campaign development, and collaborative cross-functional partnerships, this role will drive the brand’s value proposition, ensuring consistent messaging that ultimately contributes to the Division’s overall growth and market leadership.
Innovate and solve problems: Develop and execute a comprehensive brand, communications, and digital marketing strategy aligned with Divisional objectives and strategic intent. Own and optimise the digital asset and content management strategy to enhance customer engagement and brand presence.
Collaborate: Develop and manage the annual Advertising and Promotions plan, ensuring effective budget allocation and ROI. Manage key industry association relationships, event participation, and strategic collaborations.
Continuous Improvement: Utilise analytics and performance data to optimise digital marketing effectiveness and drive informed decision-making. Drive and role model effective cross-functional collaboration across sales, marketing, and operations to develop and execute strategic initiatives.