Overview:
The Brand Marketing Manager will lead marketing initiatives for high-profile national hospitality brands across multiple locations in the U.S. be responsible for creating, executing, and optimizing strategic marketing plans that align with the company’s business objectives. Focus on building brand equity, driving customer engagement, and supporting operations in a fast-paced, hospitality-driven environment

Responsibilities:

• Develop and execute comprehensive brand strategies that reinforce brand positioning and drive market share growth across all locations.
• Oversee and refine brand guidelines to ensure consistency across various marketing channels, touchpoints, and locations.
• Conduct market research and competitor analysis to identify trends, consumer preferences, and competitive advantages for our brands.
• Plan and manage multi-channel marketing and PR campaigns to create unified brand experiences that enhance customer engagement.
• Coordinate national campaigns with local adaptations, ensuring both brand integrity and market relevance.
• Monitor social media and online channels for brand sentiment, responding to any negative press or issues with tact and accuracy.
• Lead initiatives to address and manage any reputational issues, providing timely responses to protect and enhance the brand’s image.
• Develop and implement PR strategies to increase visibility, including event promotions, product launched and brand storytelling.
• Oversee Crisis Communication plans, working proactively with internal and external teams to respond to potential issues.
• Marketing Campaigns & Activation
• Plan, implement, negotiate and manage end-to-end multi-channel marketing campaigns that engage customers, including digital, social, email, and in-location experiences.
• Coordinate high-visibility national campaigns with a focus on brand integrity and operational feasibility at each location.
• Work closely with regional and local teams to adapt national campaigns to suit local markets, maintaining alignment with overall brand objectives.
• Cross-functional Collaboration
• Partner closely with Operations, Sales, Training, Culinary and Analysis teams to align
• strategic priorities and drive business goals.
• Collaborate with creative, digital, and content teams within our internal agency to create compelling brand assets and content that support our marketing initiatives.
• Liaise with location managers and regional leads to ensure campaigns and branding initiatives are executed effectively.
• Analytics & Performance Tracking
• Establish KPIs for brand marketing efforts and monitor performance, providing regular reports on the effectiveness of campaigns.
• Use data-driven insights to continually optimize campaign strategies and allocate resources effectively.
• Conduct brand health analyses to assess brand awareness, perception, and customer engagement.
• Budget Management
• Manage the budget for brand marketing activities, ensuring efficient allocation and adherence to financial guidelines.
• Forecast and manage expenses to deliver impactful campaigns within the allocated budget.

• Negotiate media buys across all channels ensuring they are maximized for all locations.

• Qualifications:

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• A minimum of 4 years of proven experience in brand marketing, ideally within a fast-paced agency or vibrant hospitality environment, demonstrating your capability to thrive in fast-paced and dynamic settings.

• Proven track record in managing national brands, developing brand strategies, and executing successful multi-channel marketing campaigns.
• Strong media relations skills, backed by extensive experience in crisis management for the hospitality industry.
• Knowledge of digital marketing and social media platforms as they relate to brand reputation.
• A deep and exceptional understanding of branding, strategic positioning, and the dynamic hospitality landscape in the U.S. market, underlining your expertise and insight.
• Proficiency in marketing analytics and the ability to use insights to guide decision-making.

WHAT WE OFFER YOU:

• 
  
  
  
• Multiple benefit plans to suit your needs

• Paid Time Off
• 401K
• Opportunities for advancement
• Positive and respectful work environment where diversity is valued
• Generous employee discounts on dining, retail, amusements, and hotels
• Community volunteer opportunities
  Disclaimer: The above information is intended as a high-level overview of the responsibilities and qualifications for the position and does not represent the full job description which will include all responsibilities, skills, duties, requirements, and working conditions associated with the job. For more information or to see the full job description, contact the Human Resources department at the location in which you are applying

• Develop and execute comprehensive brand strategies that reinforce brand positioning and drive market share growth across all locations.
• Oversee and refine brand guidelines to ensure consistency across various marketing channels, touchpoints, and locations.
• Conduct market research and competitor analysis to identify trends, consumer preferences, and competitive advantages for our brands.
• Plan and manage multi-channel marketing and PR campaigns to create unified brand experiences that enhance customer engagement.
• Coordinate national campaigns with local adaptations, ensuring both brand integrity and market relevance.
• Monitor social media and online channels for brand sentiment, responding to any negative press or issues with tact and accuracy.
• Lead initiatives to address and manage any reputational issues, providing timely responses to protect and enhance the brand’s image.
• Develop and implement PR strategies to increase visibility, including event promotions, product launched and brand storytelling.
• Oversee Crisis Communication plans, working proactively with internal and external teams to respond to potential issues.
• Marketing Campaigns & Activation
• Plan, implement, negotiate and manage end-to-end multi-channel marketing campaigns that engage customers, including digital, social, email, and in-location experiences.
• Coordinate high-visibility national campaigns with a focus on brand integrity and operational feasibility at each location.
• Work closely with regional and local teams to adapt national campaigns to suit local markets, maintaining alignment with overall brand objectives.
• Cross-functional Collaboration
• Partner closely with Operations, Sales, Training, Culinary and Analysis teams to align
• strategic priorities and drive business goals.
• Collaborate with creative, digital, and content teams within our internal agency to create compelling brand assets and content that support our marketing initiatives.
• Liaise with location managers and regional leads to ensure campaigns and branding initiatives are executed effectively.
• Analytics & Performance Tracking
• Establish KPIs for brand marketing efforts and monitor performance, providing regular reports on the effectiveness of campaigns.
• Use data-driven insights to continually optimize campaign strategies and allocate resources effectively.
• Conduct brand health analyses to assess brand awareness, perception, and customer engagement.
• Budget Management
• Manage the budget for brand marketing activities, ensuring efficient allocation and adherence to financial guidelines.
• Forecast and manage expenses to deliver impactful campaigns within the allocated budget.
• Negotiate media buys across all channels ensuring they are maximized for all locations