Brand Marketing Manager, Launch & Campaigns at amika

New York, New York, United States -

Full Time

Start Date

Immediate

Expiry Date

10 Apr, 26

Salary

0.0

Posted On

10 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Marketing, Go-To-Market Strategy, Campaign Development, Project Management, Cross-Functional Collaboration, Storytelling, Communication, Retail Marketing, Consumer Insights, Creative Brief Writing, KPI Monitoring, Social Media, Influencer Marketing, Presentation Skills, Collaboration, Strategic Thinking

Industry

Cosmetics

Description

the job: The Brand Marketing Manager – NPL & Campaigns is responsible for being a brand steward and leading 360° go-to-market plans for new product launches, key seasonal moments, + brand collaborations. This role translates product strategy and insights into big, resonant ideas, joyful storytelling and orchestrates cross-functional collaboration + execution across all channels (consumer engagement, creative, retail, pro, DTC). They are part of the nucleus of the brand + launch planning, ensuring every campaign launch feels cohesive, on-brand, and commercially impactful. This is a hands-on, collaborative role ideal for a strategic thinker with a passion for brand building, creative + sharp storytelling, and flawless execution. location: hybrid (ny) (must be based in ny + have the right to work in the US) what you'll do: Launch strategy & planning Own the end-to-end GTM planning for new launches, from initial brief through postmortem. Partner closely with Product Marketing to understand the North Star, claims, and product positioning, and turn that into a clear consumer promise. Define launch objectives, target audiences, messaging hierarchy, and KPIs in partnership cross functional partners. Develop campaign strategy to ensure every touchpoint ladders into one unified, insight-driven story across all channels (paid, social, PR, influencers, retail, pro, DTC). Briefing & campaign development Lead the creation of 360° creative briefs, ensure briefs clearly articulate: insight, tension, big idea, key messages, mandatories, and deliverable needs by channel. Translate consumer, cultural, and market insights into clear creative direction that inspires breakthrough storytelling. Collaborate with copy team to craft the master campaign story, ensuring messaging is insight-led, + identify strategic storytelling levers across channels. Own the creation of campaign toolkits (message maps, final assets, approved copy FAQs) for internal teams and external partners. Cross-functional Collaboration Drive launch timelines and milestones: align with cross-functional partners on key dates (concept lock, asset delivery, retailer submissions, content live dates). Lead launch kickoff + status meetings, keeping teams aligned on priorities, scope, and deliverables. Collaborate with trade marketing & sales on retailer-specific activation (launch windows, exclusives, secondary placements, in-store visuals). Partner with pro team on stylist-facing launch moments (education, sampling, events). Measurement & optimization Partner cross functionally to monitor KPI performance across awareness, engagement, traffic, conversion, sentiment, and retailer metrics throughout the launch, evaluating success and translating insights into future recommendations. Lead post-launch recaps, synthesizing performance data, creative learnings, and channel insights. Turn learnings into directives for future launches (what to repeat, evolve, or stop). must haves: 4–6+ years of experience in brand marketing, or go-to-market roles (beauty, personal care, or consumer brands strongly preferred). Proven track record of leading 360° campaigns across multiple channels and stakeholders. Strong understanding of the retail + pro + DTC + social + influencer ecosystem (bonus: experience with Sephora/Ulta/pro channels). Excellent brief writing, storytelling, and deck-building skills. Highly organized project manager; comfortable running complex timelines and cross-functional meetings. Excellent communication and presentation skills. Strong collaborator who can influence and advocate for the consumer, pro and brand. ready to apply? please click the link below that will bring you to our careers page where you can submit your application + resume (cover letter optional). a member of our team will be in touch soon!

Responsibilities

The Brand Marketing Manager is responsible for leading go-to-market plans for new product launches and ensuring cohesive and impactful campaign execution. This role involves collaborating across functions to develop strategies and monitor performance metrics.