• Shape our brand's future by supporting the development and evolution of Westwing's brand strategy, positioning, and identity, helping translate our ambition into distinctive and consistent brand experiences
• Help develop and orchestrate integrated brand awareness campaigns across European markets, from strategic planning and creative briefing to media activation and performance evaluation
• Develop sharp, insight-driven campaign and media briefs, working closely with Creative, Media, PR, Social, Production and Analytics teams to ensure one consistent brand story across touchpoints
• Identify, evaluate and support strategic partnerships with brands, designers and cultural talents that strengthen Westwing's relevance, reach and positioning
• Keep a close eye on global developments across design, fashion, lifestyle, media and culture, turning relevant insights into fresh ideas and opportunities for Westwing
• Use consumer insights, brand metrics, campaign performance data and emerging AI tools to challenge assumptions, improve effectiveness and support smarter marketing decisions

YOU COME WITH

• 3+ years of relevant experience in brand marketing, brand strategy, integrated campaigns, or a related field, ideally within an ambitious consumer, lifestyle, fashion, design, or premium brand environment
• A genuine passion for lifestyle brands and creative curiosity, paired with a strong visual eye, an instinct for contemporary culture, and deep curiosity about how iconic brands build desire and stay distinctive over time
• A strategic and commercially minded approach with the ability to connect creative ideas to clear brand objectives, understand the role of awareness in driving growth, and think beyond individual campaigns
• A strong understanding of today's media landscape, platforms, formats, and cultural conversations shaping how modern audiences discover and connect with brands
• An entrepreneurial, hands-on mindset with strong ownership, a collaborative approach to managing multiple stakeholders and priorities in a fast-paced environment, and the drive to challenge the status quo
• Excellent communication skills with fluency in English, with the ability to articulate ideas clearly and bring others along
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