Brand & Marketing Manager - Marou at Mekong Capital

Ho Chi Minh City, , Vietnam -

Full Time

Start Date

Immediate

Expiry Date

12 May, 26

Salary

0.0

Posted On

11 Feb, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Strategy, Campaign Execution, Storytelling, Marketing Performance, Consumer Insights, Cross-Functional Collaboration, Project Management, Team Leadership, Analytical Thinking, Communication Skills, Creativity, Collaboration, Mentorship, Budget Management, Market Trends, Emotional Connection

Industry

Investment Management

Description

About the job About Marou Marou Faiseurs de Chocolat is one of the first Bean-to-Bar chocolate makers in Asia. Since 2011, we have been committed to Tasting Good and Doing Good. Marou is the dream child of two French men who made Vietnam their home, creating the purest terroir dark chocolate from 100% locally sourced ingredients in Southern Vietnam. With the traditional know-how of French chocolate makers, our vision is to become the #1 vertically integrated chocolate maker and retailer in Asia and the Pride of Vietnam, offering exceptional chocolate experiences. We are a values-based, purpose-driven company dedicated to crafting the finest award-winning artisanal chocolates from the best Vietnamese ingredients. About the position As the Brand & Marketing Manager at Marou, you will play a key role in shaping how the world experiences our brand. You will be responsible for developing and leading the execution of brand initiatives that strengthen Marous identity, build meaningful emotional connections with consumers, and drive sustainable growth. The right candidate is deeply passionate about brands, storytelling — someone who brings taste, originality, and purpose into every campaign and experience. 1. KEY RESPONSIBILITY Brand Strategy & Campaign Execution Contribute to defining and executing a clear brand direction that strengthens Marous position. Translate company purpose and values into consistent, meaningful brand stories and experiences across all channels — from packaging to digital presence to in-store experience. Lead day-to-day execution of integrated marketing campaigns (online & offline), including collaborations and brand activities. Craft storytelling that connects emotionally with consumers and reinforces Marous brand equity. Explore collaborations, partnerships, and events that express Marous adventurous and authentic spirit. Marketing Performance & Insights Plan and deliver marketing initiatives with measurable business outcomes. Use consumer insights and market trends to support brand and product initiatives. Manage the marketing budget and ensure resources are allocated effectively. Cross-Functional Collaboration Partner closely with Product, Store Chain Operations, Supply Chain, International & Domestic Wholesales to ensure brand alignment and commercial effectiveness. Work with local and international teams to maintain brand coherence and relevance. Team & Project Management Manage marketing projects, timelines, and priorities to ensure on-time and high-quality delivery. Lead and support team members in executing campaigns and daily marketing activities. Foster a culture of collaboration, curiosity, and excellence. Mentor and support team members in their professional development. 2. MINIMUM REQUIREMENTS 5+ years of experience in Brand & Marketing, with experience leading teams or projects Proven track record in executing brand strategies and marketing campaigns that deliver tangible results Strong sense of taste, and storytelling - able to translate brand essence into creative expression Strong analytical thinking and ability to connect brand building with commercial performance Excellent communication skills in both English and Vietnamese. 3. PREFERABLE REQUIREMENTS Experience in premium, lifestyle, or F&B sectors Experience managing and executing cross-functional brand projects (e.g., product launches, collaborations, new concept development) Exposure to international markets or cross-border brand management Passion for craftsmanship, food, or culture-related brands. Working time: Monday - Friday Working location: Green Building, 160 Street B2, An Loi Dong Ward, Thu Duc City, HCMC.

Responsibilities

The Brand & Marketing Manager will develop and lead brand initiatives to strengthen Marou's identity and drive sustainable growth. This includes executing integrated marketing campaigns and crafting storytelling that connects emotionally with consumers.