Brand Marketing Manager

at  Metropolitan Gaming

WHO WE ARE

Metropolitan Gaming Group is the multi-channel gaming and leisure brand for people who live city life to the full. The home of Metropolitan Gaming Online and Metropolitan Casinos, we’re dedicated to providing exceptional experience and service for our guest’s whichever platform or venue they visit.
Our eleven city destinations across the UK and Egypt include the iconic Empire Casino in Leicester Square, and London’s newest luxury casino Metropolitan Mayfair. We’re a ‘Why Not?’ brand that likes to challenge the status quo and we’re passionate about: looking good, feeling great; keeping our finger on the pulse; doing things with a twist; and being safe hands for our customers and people.

SKILLS AND BEHAVIOURS

• 3+ years of experience in marketing.
• Experience of digital marketing including Social and Organic marketing and PR
• Knowledge of Gaming in UK and or UK Leisure segment.
• Excellent writer with attention to detail
• Highly organised with ability to project manage multiple tasks.
• Excellent proven stakeholder management and relationship building skills.
• Excellent planning, prioritisation and time management skills
• Proficiency in marketing tools, reporting platforms, and budget management.
• Competent user of MS Office applications, CMS tools, social media platforms and Google analytics.

THE ROLE

This exciting new role has been created to help supercharge our new look Metropolitan brand. Reporting into and supporting the Group Marketing Director, you will help create and develop the brand across our eight retail venues and online; looking to exceed our customer expectations and make us stand out from the crowd.
As a key part of the marketing team, you will own and lead our digital and organic marketing through social, PR marketing, while also getting the opportunity to help shape our internal communications.

MAIN DUTIES

• Own the development of Metropolitan Brand across the group; developing brand assets and execution strategies; including brand playbook, TOV and visual identity.
• Lead digital marketing development, including social and organic marketing and brand partnerships, influencers to amplify Metropolitan marketing effectiveness and brand consideration.
• Working cross functionally to develop brand marketing plan, PR communications strategy and own the delivery across all channels – ensuring the Metropolitan brand stands out from the crowd.
• Support the Head of Commercial Marketing to deliver central campaigns, seasonal marketing and calendars, ensuring central campaigns are deployed smoothly, on time, measured for effectiveness and with consideration to local venue demographics.
• Develop a regular set of insights that provide the business with brand measurement framework, competitor brands research and consumer trends.
• Create and implement an internal communications strategy, working with stakeholders from Marketing, HR and senior leadership team to support employees.
• Be the brand gatekeeper – owning and developing our brand guidelines and style guide and oversee the development of branded templates for use by stakeholders. Ensure there are processes in place to enforce correct usage and buy in across our business.
• Work with internal stakeholders to ensure we maximise the PR potential of our initiatives and provide brand and PR support to key events such as Annual Awards, Summits and smaller conferences.
• Support Head of Commercial Marketing in monitoring marketing performance across all channels using KPIs and data-driven insights and provide clear analysis and actionable recommendations for continuous improvement.