Brand Marketing Manager

at  PUIG

Location:Oakville, ON, CA
Team: Marketing
Job type: Permanent
Puig is a major player in the worldwide fashion and beauty industry. We have a wide portfolio of well-known luxury brands across fashion, fragrance, makeup, skincare, and wellness. Founded more than 100 years ago, Puig is a family-owned company with a long-term commitment to our brands and stakeholders.

A FEW THINGS YOU’LL LOVE ABOUT US

• An entrepreneurial, creative and welcoming work culture
• A range of learning and development opportunities
• An international company with plenty of opportunities to grow
• A competitive compensation & benefits package
• Hybrid work policy
  Puig is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law.
  At Puig, we are continually looking for enthusiastic and committed individuals from a broad range of backgrounds and experiences to join our team. We believe that creating an inclusive environment in which you feel welcomed, valued, engaged, and empowered strengthens our business and fosters a culture where we are inspired to work hard, challenge ourselves, and be innovative in our thinking. Additionally, we believe that the diversity of our employees makes us a stronger company and better able to serve our customers around the world.
  Job Req ID: 2784

Marketing Execution:

• Execute and develop localized brand building plans in line with division objectives, including 3-year marketing plans, new product launches, promotions, and communication strategies
• Manage P&L and execution of 360º marketing plans for each brand, encompassing above-the-line and below-the-line activities, launch calendars, promotional plans, and media implementation
• Present seasonal programs to retail partners and propose new product and promotional ideas
• Collaborate with internal and global teams to ensure business success, including sales, retail, education, demand planning, operations, and finance
• Responsible for brand/product strategy and promotional calendar growth
• Monitor and analyze business results to recommend improvement opportunities
• Prepare and deliver presentations for senior management meetings
• Ensure partnership with cross-functional teams for in-store, online, social/digital, and media activations

Communication:

• Contribute to creating brand PR and Influencer Marketing strategies
• Own projects including campaigns, playbooks & guidelines, and deliver relevant content for in-country execution
• Work with communications team on press releases, digital press releases, editorial and beauty visuals, and spokesperson identification
• Meet with influencers and external partners during events
• Build measurement into plans for benchmarking success and gaining insights
• Develop breakthrough activation strategies across channels with cross-functional teams
• Manage and track cross-functional inputs into go-to-market deliverables, ensuring cohesive strategy and timely delivery
• Foster a consumer-focused mindset aware of competition/channel influences

Analytics:

• Actively monitor and manage investments in POS materials and animations, analyzing ROI/profitability and proposing improvements
• Conduct brand and market analysis, recommending strategic decisions based on insights
• Forecast seasonal POS materials, new launches, and animation materials
• Manage product stock levels, controlling inventory and forecasts
• Conduct market research, follow up on campaigns and launches, and provide regular quantitative and qualitative reports to Senior Management
• Monitor category, competitive landscape, and consumer trends to inform strategic interventions
• Prepare documents for executive category reviews and support the use of data and analytics throughout the function