SKILLS/QUALIFICATIONS

• 5+ years of experience in CPG brand management, service marketing or similar marketing role with proven track record in campaign creation/execution, creative/branding, and experience in leading rigorous marketing strategy, development, execution, and measurement mandatory.
• Experience working with partner organizations, optimizing joint promotions and offers for mutual business benefit and sales acceleration
• A strong business leader with both left brain and right brain capability
• A self-starter and entrepreneurial leader with strong work ethic. Performs well in a fast-paced environment and brings a combination of high energy and sense of urgency
• Possesses an ambition for creativity, innovation, and making our brands best in class
• Possesses strong communication skills and the ability to speak and write concisely and effectively, adapting messages to a range of audiences
• A creative problem solver with the ability to think outside-the-box to create solutions and drive the strategic direction of the business
• A rigorous marketer, with experience in organizing teams against delivering both brand and commercial objectives
• Ideate, create, and execute culturally-relevant and targeted campaigns
• Directly manage and cultivate creative talent to bring out the best assets & content that are aligned with our brands’ strategy
• Excellent attention to detail and quality
• Strong organization skills: self-directed and capable of working effectively in a fast-paced environment while juggling multiple projects.
• Demonstrated ability to execute projects on time and to work collaboratively in a team environment.
• Intuitive grasp of customer and a drive to impact and satisfy customers
• Ability to be in office 5 days/week in the Covington, GA HQ

The PureTalk Brand Manager is a creative and analytical business leader with a proven track record in marketing strategy, partnership development, campaign execution, storytelling, measurement, and optimization against consumer-driven brands (B2C). He/she will be responsible for continuously advancing our Pure Talk brand vision through creative/branding, top of the funnel marketing tactics and building B2B2C partner programs for mutually beneficial outcomes. This person will create the strategy and oversee the implementation of national marketing initiatives, setting objectives and KPIs for new launches. Additionally, this person will direct the overall tone & voice of brand presence across all media including, digital, social, broadcast, packaging, retail, and website. The PureTalk Brand Manager will report to the Vice President of Marketing within a marketing team of 10+ people.