KEY SKILLS + QUALIFICATIONS

· Excellent communication skills
· Excellent speaking and presentation skills with a creative, collaborative, positive and can-do approach
· Strong IT skills in Word, Excel, PowerPoint and other essential reporting / monitoring systems
· Degree educated in marketing, design or management
Job Type: Full-time
Pay: £45,000.00-£50,000.00 per year

Benefits:

• Company pension
• Discounted or free food
• Employee discount
• Health & wellbeing programme
• On-site parking
• Private medical insurance
• Sick pay
• Store discount
• Transport links
• Work from home

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Luton LU1 3LU: reliably commute or plan to relocate before starting work (preferred)

Experience:

• Brand Marketing: 2 years (required)

Work Location: Hybrid remote in Luton LU1 3LU
Reference ID: Brand Marketing Manage

DUTIES AND RESPONSIBILITIES

Reporting to the Head of Brand Marketing, the key responsibilities will include:
· Managing the brand communications plan ensuring the brand is continually visible in a variety of media, to grow awareness and credibility including core promotional plan, seasonal events, brand stories and Limited edition product launches and menus
· Managing the PR Agency and annual plan to help deliver high impact Brand and PR campaigns to build brand perception and reach.
· Managing creative agency, briefing in campaigns and governance of deliverables for the team and brand requirements
· Leading monthly and quarterly meetings with agencies to review brand performance across key brand KPI metrics
· Keeping abreast of market trends and insights and sharing highlights with the wider team and business
· Planning and managing all photoshoots/videography ensuring we have sufficient content for all platforms POS, Digital and Social
· Working in collaboration with Procurement to create branded opportunities with suppliers like Coke or Bacardi to raise supplier funding and consumer relevant experiences that drive sales
· Building on existing partnerships portfolio to reach new and relevant audiences to grow brand awareness e.g. Merlin, Disney
· Marketing management of menu design for food, drink and seasonal menus from strategy through to creative sign off.
· Managing content and brand guidelines to ensure consistency across the wider business (brand docs, templates, delivery imagery etc)
· Managing creative campaigns and assets to produce impactful and on-brand campaigns
· Managing local marketing plans supporting the marketing executive with the local marketing tool kit and activations
· Management of brand social plan including linked in and working in collaboration with digital team on social and influencer strategy and plan for Tik Tok and Meta
· Management of Asset Library ensuring content is available for all platforms to support the brand calendar