Brand Marketing Specialist (Genshin Impact) at HoYoverse

, , United States -

Full Time

Start Date

Immediate

Expiry Date

20 Jan, 26

Salary

80000.0

Posted On

22 Oct, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Management, Event Marketing, Advertising, Creative Production, Project Management, Organizational Skills, Planning Skills, Communication, Collaboration, Data Analysis, Customer Engagement, Gaming Landscape Knowledge, Partnership Development, Creative Asset Management, Curiosity About Player Preferences, Willingness To Travel

Industry

Computer Games

Description

Who Are We? HoYoverse is committed to providing immersive virtual world experiences to players around the world. We have brought fans popular games including Genshin Impact, Honkai: Star Rail, Honkai Impact 3rd, Tears of Themis, and Zenless Zone Zero, as well as a wide range of entertainment content. ‌ Community is at the heart of everything we do. We are devoted to engaging fans and fostering an enthusiastic and inclusive global community that provides access and encouragement for people to share their passion for ACG (Animation, Comics, and Games) through their own creativity and skills. ‌ Pushing the boundaries of imagination, we consistently explore cutting-edge game development technologies, and have accumulated leading technical capabilities in cel shading, cloud gaming, and other fields. ‌ In the future, we will continue to expand our content production, technology research, and publishing duties through operations in offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas. When you apply to a position with HoYoverse, we will process your personal data. To learn more about how we process your data, we encourage you to review our comprehensive Global Applicant and Candidate Privacy Policy. This policy provides detailed insights into how your information is collected, used, and protected throughout the application process. What You Will Do: Lead and own US-focused marketing campaigns, collaborating with local external and internal resources to ensure successful execution and delivery of projects. Build and maintain strategic partnerships with external brands and partners, exploring new opportunities in collaboration with the Business Development team. Support version update promotions and collaborate with the Shanghai team on global marketing initiatives to enhance our brand visibility in the US and worldwide. Analyze and evaluate campaign performance data, leveraging insights to optimize marketing strategies, improve customer engagement, and drive acquisition. Work with the US marketing team to develop and manage creative assets, including international and localization efforts, to maintain consistent messaging and branding. Coordinate and plan offline events to promote our games on a broader scale, engaging the local player community and fostering positive relationships. Utilize a broad understanding of the US gaming landscape and players' motivations to inform marketing strategies and initiatives. What We Are Looking For: 3+ years of experience in brand management, event marketing, advertising, or creative production. Strong experience communicating and working with external agencies and partners. Possess a strong external agency network with a proven track record of successful collaborations. Broad understanding of the US gaming landscape with a deep curiosity about player preferences. Passion for HoYoverse's games is a plus! Excellent project management, organizational, and planning skills. Willingness to travel as needed for events and partner meetings. Benefits: The base pay range for this position is $65,000 to $80,000 USD per year. Actual pay is based on location and may vary depending on relevant knowledge, skills, and experience from the candidate. Total compensation may include salary, company bonuses, sign-on bonuses, relocation package, and other benefits such as: 100% employer-paid healthcare premiums for you and your dependents Generous paid time off 401K/ RRSP plan Employer-paid life and disability insurance Team-building activities throughout the year Flexible working hours Do We Support Flexible Work? Yes, we operate on a Hybrid Work Model. We offer the flexibility of remote work, but we mandate on-site collaboration at our downtown Santa Monica office 2–3 days per week. This ensures essential teamwork and connection, while still allowing for flexibility.Our office is ideally situated in downtown Santa Monica, surrounded by great restaurants, entertainment, and cultural venues. We are an equal opportunity employer that believes diverse backgrounds are key to bringing our concepts to life. If you're looking to play a key role in creating the best immersive virtual world experience for our users, we invite you to join our team.

Responsibilities

Lead and own US-focused marketing campaigns while collaborating with local resources for successful project execution. Analyze campaign performance data to optimize marketing strategies and enhance brand visibility.