Brand Marketing Specialist- ID at HoYoverse

Singapore, , Singapore -

Full Time

Start Date

Immediate

Expiry Date

03 Jul, 26

Salary

0.0

Posted On

04 Apr, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Local game marketing, Game distribution, Marketing strategy, Campaign planning, Market research, Cross-industry collaboration, User acquisition, Brand awareness, Communication, Team management, Indonesian language, English language, Video games, Anime

Industry

Computer Games

Description

Who Are We? HoYoverse is committed to providing immersive virtual world experiences to players around the world. We have brought fans popular games including Genshin Impact, Honkai: Star Rail, Honkai Impact 3rd, Tears of Themis, and Zenless Zone Zero, as well as a wide range of entertainment content. ‌ Community is at the heart of everything we do. We are devoted to engaging fans and fostering an enthusiastic and inclusive global community that provides access and encouragement for people to share their passion for ACG (Animation, Comics, and Games) through their own creativity and skills. ‌ Pushing the boundaries of imagination, we consistently explore cutting-edge game development technologies, and have accumulated leading technical capabilities in cel shading, cloud gaming, and other fields. ‌ In the future, we will continue to expand our content production, technology research, and publishing duties through operations in offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas. When you apply to a position with HoYoverse, we will process your personal data. To learn more about how we process your data, we encourage you to review our comprehensive Global Applicant and Candidate Privacy Policy. This policy provides detailed insights into how your information is collected, used, and protected throughout the application process. What You Will Do: Engage in the local marketing of our games and IP products, promote brand awareness, and acquire users by planning and implementing online and offline marketing campaigns in respective regions. Plan, execute, and monitor marketing campaigns according to product and respective local user characteristics. Expand and explore new cross-industry collaboration opportunities with existing/new partners and vendors in the respective local market. Conduct surveys on our users and competitors in respective locality and present the results to reflect market trends. What We Are Looking For: 5+ years of working experience in local game marketing strategies and familiar with local game distribution. Senior candidates will be considered for more senior positions Native-level Indonesian and business proficient English. Great communication and team management skills; self-driven and willing to take initiative at work. Loves to play video games; enthusiasm in anime is preferred. We are an equal opportunity employer that believes diverse backgrounds are key to bringing our concepts to life. If you're looking to play a key role in creating the best immersive virtual world experience for our users, we invite you to join our team.

Responsibilities

The specialist will plan and execute local marketing campaigns to promote brand awareness and acquire users for games and IP products. They will also conduct market research and explore new cross-industry collaboration opportunities within the local market.