Brand Marketing Specialist - Irvine at Lenus

Irvine, California, United States -

Full Time

Start Date

Immediate

Expiry Date

15 Dec, 25

Salary

90000.0

Posted On

16 Sep, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Branding, Digital Marketing, Social Media, Organic Growth, Market Research, Content Creation, Communication, Problem Solving, Creativity, Graphic Design, Organizational Skills, Adaptability

Industry

Health;Wellness & Fitness

Description

Lenus is looking for a new Brand Marketing Specialist for our Irvine California Office. Join the health revolution! At Lenus we are fundamentally energized by our shared vision: making the world a healthier and happier place. Could you see yourself working for a great purpose in a dynamic, global culture? Then we might be a great match. Are you a creative and data-savvy Brand Marketing Specialist ready to elevate the online presence of health coaches across the East Coast? At Lenus, you’ll craft unique brands, build impactful social media strategies, stay ahead of trends, and foster strong relationships with coaches—playing a key role in their brand growth and our mission. Who are we looking for: We're seeking a creative and strategic Brand Marketing Specialist passionate about building strong brands, cultivating consumer loyalty, and driving organic social media growth. You should be a confident problem solver, an excellent communicator, and have a keen eye for detail. A deep understanding of market trends, consumer behavior, and social media dynamics is essential. Bonus points if you're interested in fitness, holistic health, or leading a healthy lifestyle. Key Responsibilities Manage a portfolio of 20 coaches, primarily top-tier partners Develop marketing strategies and campaigns to boost brand awareness, engagement, and organic lead generation Conduct market research to stay ahead of trends and offer strategic content suggestions Use tools like SproutSocial to track social media performance. Analyze the success of campaigns and suggest growth strategies to improve organic lead generation and engagement. Collaborate with the local Growth team to align the organic social strategy with paid ads and web initiatives Deliver tailored services like marketing calendars, email marketing, ManyChat Flows, lead magnets, campaign plans, and content reviews based on the coach’s needs. Qualifications We value diverse experiences and backgrounds. While not all qualifications are mandatory, the ideal candidate should possess: 2+ years of experience in digital marketing, with a focus on organic social media growth and lead generation, especially on platforms like Instagram, TikTok, Facebook, and YouTube. Strong understanding of branding, social media, and digital marketing principles Creativity in designing engaging digital campaigns that attract and convert leads Ability to work independently and collaboratively in a fast-paced environment Basic graphic design skills (Canva experience preferred) Strong organizational skills and adaptability to a multicultural workspace We encourage you to apply even if you don't tick all the boxes! The Team As a Brand Marketing Specialist at Lenus, you’ll be part of a collaborative Growth team that includes Brand Marketing Specialist, Performance Marketing Specialist and Web Designers. You’ll also work closely with our Key Account Managers, as we together support coaches in growing their businesses by ensuring alignment across various marketing channels. Additionally, you’ll collaborate with brand marketing specialists globally for best practices, knowledge sharing, ongoing sparring to refine strategies and stay ahead of the latest trends within the brand marketing area. The team culture is dynamic, supportive, and performance-focused. We value collaboration and knowledge-sharing, allowing each member to contribute to the shared mission of empowering health coaches. Benefits & Perks Salary: $84,600 - $90,000 based on experience Structured and prioritized development opportunities Development feedback cycle with quarterly check ins Regular team gatherings and monthly social events across all our offices, along with company-wide celebrations Daily snacks and fuel. Our offices are set up with fruits, snack bars, and a selection of drinks A Macbook and other hardware to support you in your daily work Sick Leave Unlimited PTO Comprehensive Health Insurance and Parental leave policy 401k plan Commuter Benefits We'll be going through applications frequently, so if this sounds like a great opportunity for you, hit apply and our talent team will go through it and be in touch with you! About Lenus Lenus was founded in Denmark by Bertram Thorslund, in 2016. We are a health technology company that empowers health coaches to scale their businesses through the use of pioneering technology and our in-house business, health, and innovation expertise. We’re inspiring a new generation of health coaches. People who have the power to move not only bodies but minds too. We are at the forefront of an industry under rapid transformation and our strategic innovations pave the path for the change we want to see. Happier and healthier people. In 2021, Lenus received the largest series A funding round in Denmark’s history. Since then the company has grown from 5 to over 400 employees and today, Lenus is headquartered in Copenhagen, with offices in New York, London, Stockholm, Berlin, Hamburg, Madrid, Helsinki, Oslo, Toronto, Miami, Southern California & beyond. At Lenus, we value diverse perspectives and experiences. Even if you don’t meet every qualification, we encourage you to apply. Your unique skills and background could be just what we need to make a difference together. We commit to an inclusive recruitment process and equality of opportunity for all our job applicants. We care about your privacy, personal data and information at Lenus. For specific details on how your personal data and information is processed by Lenus during any recruitment process, please see our privacy policy. Specific to EU applicants: Lenus will treat all personal information collected during the recruitment process with the utmost confidentiality and in line with current data protection legislation. We rely on the lawful basis of Art. 6 (1) (b) of the GDPR to process the information provided by you in the recruitment process. Specific to California applicants: Lenus will treat all personal information collected during the recruitment process with the utmost confidentiality and in line with current data protection legislation.

Responsibilities

Manage a portfolio of 20 coaches and develop marketing strategies to boost brand awareness and engagement. Collaborate with the local Growth team to align organic social strategies with paid ads and web initiatives.