Brand Marketing Specialist at Lenus
Hamburg, Hamburg, Germany -
Full Time


Start Date

Immediate

Expiry Date

22 May, 25

Salary

0.0

Posted On

22 Feb, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Creativity, Lead Generation, Platforms, Social Media, Design Skills, Digital Marketing, Facebook, Art, Instagram, English, Youtube

Industry

Marketing/Advertising/Sales

Description

LENUS IS LOOKING FOR A BRAND MARKETING SPECIALIST FOR HAMBURG

Join the health revolution!
At Lenus, we are driven by a shared mission: making the world a healthier and happier place. If you’re passionate about purpose-driven work in a dynamic, global culture, we’d love to hear from you.
Are you a creative and data-savvy Brand Marketing Specialist ready to elevate the online presence of health coaches across Germany? At Lenus, you’ll craft unique brands, build impactful social media strategies, stay ahead of trends, and foster strong relationships with coaches - playing a key role in their brand growth and our mission.
Who are we looking for?
We’re seeking a creative and strategic Brand Marketing Specialist passionate about building strong brands, cultivating consumer loyalty, and driving organic social media growth. You should be a confident problem solver, an excellent communicator, and have a keen eye for detail. A deep understanding of market trends, consumer behavior, and social media dynamics is essential. Bonus points if you’re interested in fitness, holistic health, or leading a healthy lifestyle.

Key Responsibilities

  • Manage a portfolio of 20 coaches, primarily top-tier partners
  • Develop marketing strategies and campaigns to boost brand awareness, engagement, and organic lead generation
  • Conduct market research to stay ahead of trends and offer strategic content suggestions
  • Use tools like SproutSocial to track social media performance. Analyze the success of campaigns and suggest growth strategies to improve organic lead generation and engagement
  • Collaborate with the local Growth team to align the organic social strategy with paid ads and web initiatives
  • Deliver tailored services like marketing calendars, email marketing, ManyChat Flows, lead magnets, campaign plans, and content reviews based on the coach’s needs

QUALIFICATIONS

We welcome diverse backgrounds and experiences. The ideal candidate should have:

  • 2-3 years of experience in digital marketing, with a focus on organic social media growth and lead generation, especially on platforms like Instagram, TikTok, Facebook, and YouTube
  • Strong understanding of branding, social media, and digital marketing principles
  • Creativity in designing engaging digital campaigns that attract and convert leads
  • Ability to work independently and collaboratively in a fast-paced environment
  • Basic graphic design skills (Canva experience preferred)
  • Strong organizational skills and adaptability to a multicultural workspace
  • Fluency in English

AT LENUS, WE VALUE DIVERSE PERSPECTIVES AND EXPERIENCES. EVEN IF YOU DON’T MEET EVERY QUALIFICATION, WE ENCOURAGE YOU TO APPLY. YOUR UNIQUE SKILLS AND BACKGROUND COULD BE JUST WHAT WE NEED TO MAKE A DIFFERENCE TOGETHER.

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.
We care about your privacy, personal data and information at Lenus.
For specific details on how your personal data and information is processed by Lenus during any recruitment process, please see our privacy policy.
Specific to EU applicants:
Lenus will treat all personal information collected during the recruitment process with the utmost confidentiality and in line with current data protection legislation. We rely on the lawful basis of Art. 6 (1) (b) of the GDPR to process the information provided by you in the recruitment process.
Specific to California applicants:
Lenus will treat all personal information collected during the recruitment process with the utmost confidentiality and in line with current data protection legislation

Responsibilities
  • Manage a portfolio of 20 coaches, primarily top-tier partners
  • Develop marketing strategies and campaigns to boost brand awareness, engagement, and organic lead generation
  • Conduct market research to stay ahead of trends and offer strategic content suggestions
  • Use tools like SproutSocial to track social media performance. Analyze the success of campaigns and suggest growth strategies to improve organic lead generation and engagement
  • Collaborate with the local Growth team to align the organic social strategy with paid ads and web initiatives
  • Deliver tailored services like marketing calendars, email marketing, ManyChat Flows, lead magnets, campaign plans, and content reviews based on the coach’s need
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