Brand Marketing Specialist at Wow Effect Communications
Lagos, Lagos, Nigeria -
Full Time


Start Date

Immediate

Expiry Date

08 May, 25

Salary

0.0

Posted On

09 Feb, 25

Experience

5 year(s) or above

Remote Job

No

Telecommute

No

Sponsor Visa

No

Skills

Brand Marketing, Brand Strategy, Google Analytics, Management Skills, Data Analysis, Platforms, Market Research

Industry

Marketing/Advertising/Sales

Description

REQUIREMENTS:

  • Bachelor’s degree in Marketing, Business, or related field
  • Minimum 5 years of experience in brand marketing or a related field (experience in both brand strategy and hands-on marketing execution is highly desirable)
  • Previous experience at a top advertising agency or a fast-paced, marketing-driven company is preferred.
  • Proven track record of successful brand marketing campaigns and demonstrable results.
  • Strong presentation, communication, and client/stakeholder management skills.
  • Experience in consumer insights, market research, and data analysis.
  • Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media management platforms, CRM systems).Strong analytical and problem-solving skills.
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Responsibilities
  • Develop and execute integrated brand marketing strategies for multiple clients
  • Conduct market research and competitive analysis
  • Create brand positioning and messaging frameworks
  • Oversee the development and implementation of marketing campaigns from conception to execution, including budget allocation and performance tracking.
  • Guide creative direction for brand campaigns and marketing material
  • Manage and optimize digital marketing channels: This includes SEO, social media, email marketing, paid advertising, and website analytics.
  • Analyze campaign performance and metrics
  • Collaborate with cross-functional teams
  • Manage brand budget and resources.Present marketing plans and performance reports
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