ACKNOWLEDGEMENT OF COUNTRY

The University of New England (UNE) is a regionally based, globally networked university renowned for the quality of its student experience and the excellence of its research specialisations. In addition, UNE pioneered teaching to external students making it the most experienced provider of distance and innovative online education. UNE emphasises its people, staff and students’ growth and development. We aspire to be a leader in innovation and change and a centre for the Armidale and the North-West communities. Equity, diversity and inclusion are central to the core values of UNE and we are committed to engaging, supporting and growing a richly diverse workforce. From the Oorala Aboriginal Centre at the heart of our campus, to the inclusive organisations such as the UNE Ally Network, the UNE Womens Society, and the many international cultural groups - all will feel valued and respected at UNE. You will embody the UNE values and strive to be Open, Enquiring, Exceptional and Making a Difference. Additionally, you will be committed to achieving the goals embedded in the Future Fit Strategic Plan 2021-2030.

ABOUT THE ROLE

As the leader behind UNEs paid social media campaigns, activations and partnerships, youll help to leverage UNEs brand through digital and social media touchpoints, including LinkedIn, Meta, TikTok and UNEs brand channels. Working closely with Director of Marketing and the cross-functional marketing team areas, you will open doors to drive our student engagement, brand market awareness and uplift enrolments across the UNE market portfolio. This position is responsible for developing and executing engaging social media campaigns, leveraging our paid media and brand strategy, and enhancing our paid partnerships. This requires exceptional communication, stakeholder management and a requirement to maintain relationships across UNE through commercial, academic and professional pillars. By leveraging marketing intelligence, trends and insights, you will help to build and lead our paid partnerships, whether through influencers, creative opportunities or other publisher opportunities. As part of this role, you will help to reshape our social content strategy, writing briefs and managing projects from start to finish. This hands-on role also requires the ability to negotiate contracts, make informed decisions, and increase our brand effectiveness, inclusive of activations and bringing community management skills to the table. We aim to foster meaningful audience interactions while maintaining brand trust, coupled with analytical expertise to monitor performance metrics and drive cost-effective operations. You will also collaborate with various stakeholders on major brand and product campaigns, ensuring maximum reach and engagement across all digital channels to our target audiences. You will need to be curious and continue to grasp opportunities within the digital and social innovation space. The role is a collaborative and cross-functional approach, with responsibilities including the development and management of comprehensive performance analysis, and regular stakeholder reporting to inform strategic decision-making.
Through proactive and strategic content creation, this position plays a crucial role in building and maintaining UNEs digital presence while identifying opportunities for future growth and audience engagement.

To be successful in this role, you will have:

• Proven social media and content expertise, with campaign management and strategic alignment
• Strong commercial acumen with experience in budget management and stakeholder engagement
• Excellence in analytics and performance tracking across digital platforms
• Outstanding communication, organisational and project management skills
• Experience in managing influencer partnerships, brand activations or content programs
• A creative mindset with the ability to spot emerging trends and opportunities
• Demonstrated ability to work collaboratively with diverse stakeholder