Responsibilities
Vertical Leads will be responsible for driving projects and setting processes within their specific vertical. They will be the advocate for the category and will work with our product teams to find digital media solutions for our customers. They will work with various stakeholders across the organisation, both locally and internationally. The Vertical Lead will establish and strengthen key client relationships to focus on driving revenue, business impact, thought leadership and customer success. They will be responsible for developing our teams, recruiting and retaining talent. Success in the position requires the ability to thrive in a dynamic work environment, and the ability to provide custom solutions for advertisers leveraging our unique ad product suite.
The Lifestyle vertical services a dynamic group of primarily e-commerce customers, across the beauty, home & living, leisurewear sub-verticals. Candidates will require a strong background in performance marketing. Experience in social commerce would also be beneficial, as this vertical includes many of our largest TikTok Shop merchants

PREFERRED QUALIFICATIONS:

• Data-driven decision maker with strong analytical thinking
• Experience analysing campaign data and delivering recommendations
• Strong analytical thinking
  Job Information
  Inspiring creativity is at the core of TikTok’s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
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  We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We’re resilient and embrace challenges as they come. By constantly iterating and fostering an “Always Day 1” mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
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  Diversity & Inclusion
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  TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too

Minimum Qualifications

• Extensive experience working in a commercial role at a technology-driven company within performance marketing, programmatic, app monetisation or management consulting
• Experience working with retail / e-commerce businesses
• Demonstrated track record of leading a team to achieve and exceed revenue goal

• Collaborate with leadership to establish a sales strategy and execution plan to achieve revenue and product goals
• Maintain high-trusted client relationships to convince investment at scale, understand specialised market situations with a data mindset, deeply understand our product features.
• Set cooperation tone for internal teams, collaborate with context and empathy
• Identify and retain the right talents, create collaborative environments with integrity & safety
• Lead by example, improve individual/ team performance and assist employees to set relevant development goals
• Show optimism to face change, effectively share the changes and potential impacts, lead the team to ensure daily operation under ambiguity
• Set expectations and break down goals for the team, provide hands-on support when needed, coordinate with team and acquire resources to achieve goals
  Qualifications

Minimum Qualifications

• Extensive experience working in a commercial role at a technology-driven company within performance marketing, programmatic, app monetisation or management consulting
• Experience working with retail / e-commerce businesses
• Demonstrated track record of leading a team to achieve and exceed revenue goals