Job no: 525246
Work type: Salaried
Location: Melbourne
Categories: Marketing
Are you a brand strategist with a passion for bringing venues to life?
We’re looking for a Brand Project Manager to take the lead on transforming and relaunching our brownfield projects — turning good venues into great ones, and ensuring they hit the ground running from day one.
In this role, you’ll manage projects end-to-end: from in-depth research and concept development to high-impact marketing launches and post-opening performance optimisation. You’ll work cross-departmentally with operations, design, marketing, and finance teams to create data-led brand proposals, deliver engaging launch campaigns, and set venues up for long-term success.
Beyond brownfield projects, you’ll also lend your expertise to exciting brand initiatives such as new acquisitions, beverage brand campaigns, PR activity, and other strategic cross-department projects.

• Leading the full lifecycle of brownfield projects – from market research to relaunch and beyond.
• Developing compelling brand strategies backed by customer insights, competitive analysis, and financial targets.
• Creating and executing launch marketing plans in collaboration with marketing and digital teams.
• Monitoring post-launch performance and implementing tactics to maintain or boost revenue in the critical first 90 days.
• Supporting other brand projects across PR, acquisitions, and product launches.