WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential

Your key responsibilities will include:

• Assist the Brand Manager in developing and executing brand plans to meet brand objectives and strategies.
• Work with Italian Brand Deployment, Activation and Digital Teams in the preparation of engagement programs and cycle plan activities to ensure brand strategies and objectives are effectively evaluated and executed.
• Provide guidelines on marketing activities according to consumers’ journey towards the brands and according to the global guidelines.
• Develop communication materials and deploy touch point declinations/guidelines to make sure the Brand is rightly conveyed/perceived from consumers.
• Report and analyze brand performance and market research data in a clear, concise manner with focus on required actions. Promote fact-based decision making through data-analysis, reporting and providing sound recommendations.
• Monitor the implementation and results of operational brand plans and recommend changes to brand programs.
• Monitor and report brand expenditure to ensure it does not exceed budget defined in operational brand plan.
• Manage external agencies to ensure brand campaigns are performed with required quality and agreed cost and timescales to deliver OTIF