Brand Specialist - PURALIMA at Steele Brands Management LLC

Wayzata, Minnesota, United States -

Full Time

Start Date

Immediate

Expiry Date

21 Jul, 26

Salary

55000.0

Posted On

22 Apr, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Strategy, Social Media Marketing, Digital Marketing, Field Marketing, Content Creation, Campaign Management, Influencer Partnerships, Email Marketing, Community Engagement, Copywriting, Project Management, Visual Identity, Market Research, Event Planning, Cross-functional Collaboration

Industry

Wellness and Fitness Services

Description

Description The Brand Specialist - PURALIMA will lead and execute all aspects of marketing for the brand, including brand strategy, social media, digital, and field marketing. This role serves as the day-to-day owner of PURALIMA’s marketing efforts, ensuring a cohesive and elevated brand presence across all customer touchpoints. This is a hands-on role for a highly organized, creative marketer who can bring campaigns and experiences to life while building meaningful connections with the customer. Brand & Campaigns Own and execute the PURALIMA marketing calendar, including campaigns, product launches, and brand moments Ensure consistency in brand voice, tone, and visual identity across all channels Translate brand strategy into clear, compelling campaigns Social Media Content Lead social media strategy and content planning across platforms Oversee content creation, including shoot direction and asset development Manage community engagement and influencer partnerships Track performance and optimize based on insights Digital Marketing Manage email, app, and website content and communications Oversee digital customer experience across key touchpoints Monitor customer feedback and identify opportunities to improve engagement Field Marketing Execute local marketing initiatives, events, and activations to deepen connection with the community and boost brand affinity. Cross-Functional Support Partner with internal teams and external vendors to execute marketing initiatives Support the catering vertical with marketing and promotion Requirements 2-3 years of experience in brand, digital, or social media marketing Strong understanding of social media and content-driven marketing Excellent written communication skills and attention to detail Highly organized with the ability to manage multiple priorities Comfortable in a fast-paced, evolving environment Passion for brand building, wellness, and customer experience What Success Looks Like Consistent, high-quality execution across all marketing channels Strong and growing social media presence Passion for the brand Effective campaign and activation execution

Responsibilities

The Brand Specialist will lead and execute all marketing efforts, including brand strategy, social media, digital campaigns, and field marketing initiatives. This role ensures a consistent brand presence across all customer touchpoints while managing content creation and community engagement.