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Brand Strategist at ALLCARE HOMECARE LLC
Boston, Massachusetts, United States -
Full Time

Start Date

Immediate

Expiry Date

10 Sep, 26

Salary

0.0

Posted On

12 Jun, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Brand Strategy, Audience Development, Content Strategy, Short-form Video, Paid Social Media, Community Engagement, Creator Partnerships, Market Segmentation, Instagram, TikTok, Meta Ads, YouTube

Industry

Non-profit Organization Management

Description
We are seeking a Brand Strategist to define and execute a high-level brand and social growth strategy. The role focuses on audience development, content strategy, short-form video, and paid social recommendations across Instagram, TikTok, and other relevant platforms. Paid media is included but secondary to building an authentic, engaged community and brand identity. Responsibilities Develop an audience growth strategy across Instagram, TikTok, and other social platforms. Advise on content pillars, themes, and positioning for a distinctive social brand. Recommend Reels and short-form video strategies, including content cadence and formats. Build and manage community engagement initiatives and creator/fan partnerships. Provide high-level paid media recommendations (Meta Ads, TikTok, YouTube) aligned with brand growth. Define target audiences and advise on segmentation and growth opportunities. Collaborate with the filmmaker and internal teams to align social strategy with broader brand objectives. Proven experience in audience growth, social media strategy, and paid media for entertainment, media, or creator-led brands. Expertise with Instagram, TikTok, Meta (Facebook), and short-form video content. Strong understanding of community building and creator engagement. Ability to operate independently as a freelance consultant while providing strategic guidance. US-based or strong knowledge of the US film and entertainment audience preferred.
Responsibilities
Define and execute a high-level brand and social growth strategy focusing on audience development and short-form video. Manage community engagement initiatives and provide paid media recommendations across platforms like Instagram and TikTok.