Job Description:

A BIT ABOUT US

Dentsu Creative is a global creative agency network built to unlock exponential growth for clients through Transformative Creativity — a unifying force that drives innovation across people, businesses, and society. Launched in June 2022, it operates in over 145 countries and is fully integrated with dentsu’s Media and CXM capabilities to deliver seamless, end-to-end solutions worldwide. Guided by the philosophy of “Building Brands for What’s Next,” Dentsu Creative empowers brands to navigate current challenges and prepare for future opportunities, crafting resilient, forward-thinking strategies that thrive in an ever-evolving world.

QUALIFICATIONS & SKILLS

• 3+ years brand planning experience, including day-to-day running of a piece of business, in a top brand / advertising agency.
• Track record of getting to interesting creative work across a range of media – including TVC, OOH, social, content, and experiential.
• Proven experience of briefing and developing creative work with teams.
• Experience of building relationships with clients, along with a proficiency in writing presentations and presenting with confidence.
• Understanding of key marketing theories (e.g. laws of growth, the works of Binet and Field, behavioural economics) and an ability to fluently apply these to strategy work.
• Knowledge of current and emerging research methods, including their strengths and weaknesses and likely outputs.
• Ability to synthesise 4Cs information to create new and provocative insights that we can use to develop more interesting and effective work.
• Confident use of key tools for insight generation e.g. GWI, YouGov, WARC. Fluent use of planning tools and templates e.g. planning cycle, ecosystem models
• Understanding of measurement and effectiveness frameworks, what the key KPIs for a given campaign might be, and proxies for success. Clarity on how we might begin to measure these and ability to discuss implications with clients.
• Experience of developing a brand, and of being a brand guardian.
• An infectious passion for the craft that will inspire clients and colleagues, with a desire to get the most out of Dentsu’s data and media offering.
• A collaborative spirit, wanting to bring joy and a sense of play into the work – and to contribute to our agency culture.

ROLE PURPOSE

We’re looking for a midweight brand strategist to run day-to-day business on smaller accounts, and work with a Strategy Director on bigger projects and pitches.
You’ll be a brand specialist, with strong capabilities in social, and the ability to work in a multi-disciplinary team to generate truly media-agnostic strategies for innovative creative ideas.
You will have experience and confidence across the full range of strategy skills: from research methods to effective measurement, from marketing theory to inspiring presentation skills – and maybe be an expert in some of them. You’ll have authority beyond your years AND a desire to roll up your sleeves and get stuck into creative reviews.
The right candidate will be innately curious, ambitious, with a real hunger to learn more and push for the most creative and effective work.

KEY RESPONSIBILITIES

• Day-to-day running of brand strategy on key pieces of business, with minimal support from a Strategy Director.
• Building relationships with marketing manager / director level clients.
• Representing brand strategy in cross-discipline teams within Dentsu.
• Supporting pitch teams to win new business.
• Helping to train client leadership in strategy.
• Being a champion for effectiveness and relentlessly pursuing better creative work.
• Contributing to agency and strategy team culture e.g. through training and inspiration sessions.