JOB SUMMARY:

The Brand Strategy Lead will support the Brand Strategy Manager, Corporate Affairs leadership, and the Brand Strategy team in developing, executing, and measuring integrated brand communication strategies that elevate Georgia Power’s reputation and brand trust.
This role contributes to the planning, execution, and optimization of traditional, digital, and paid social media campaigns—ensuring alignment with brand guidelines and strategic business objectives. The ideal candidate will bring a strong understanding of marketing trends, brand audience segmentation, and the competitive landscape, with the ability to translate research and other insights into actionable strategies.
In collaboration with internal teams and external partners, the Brand Strategy Lead will support brand research initiatives—including primary and secondary research—to inform annual planning and campaign development. The role will also help shape innovative storytelling strategies using media sponsorships, third-party influencers, NIL (Name, Image, Likeness) content, and emerging media formats to expand brand reach and relevance.
The position plays a key role in campaign analytics and performance tracking, delivering data-driven insights and recommendations that guide brand-building efforts, support experimentation, and inform business decisions across the organization.
This role will be an integral member of the Brand Strategy team and will report to the Brand Strategy Manager.*

QUALIFICATIONS

• BA/BS/Bachelor’s degree (preferred) in Marketing, Advertising, Communications, Journalism or media studies, or other appropriate/equivalent experience
• A minimum of 5-7 years of brand marketing and/or marketing experience, developing and leading the execution of multichannel media plans and strategies across a variety of traditional and digital platforms.
• Firm grasp of traditional and digital marketing best practices, optimization tactics, and analytics tools.
• Ability to synthesize data into actionable insights and communicate findings to cross-functional stakeholders
• Strong project management skills and ability to collaborate with internal teams and external partners
• Strong written and verbal communications skills
• Work with the Brand Strategy Manager to identify, hire and maintain key external partners or vendors to continuously improve our approaches and/or experiment with new ones

• Support the development and execution of integrated brand strategies that align with corporate goals and enhance brand trust and reputation
• Coordinate the planning, launch, and optimization of traditional, digital, and paid social media campaigns in collaboration with internal teams and external agencies
• Support brand research initiatives—including surveys, focus groups, and third-party studies—to inform annual planning and campaign development
• Contribute to the development of innovative storytelling strategies using media partnerships, third-party influencers, NIL (Name, Image, Likeness) content, and emerging media formats
• Track and report on brand performance through scheduled and ad hoc analysis, identifying key drivers and opportunities for improvement
• Deliver holistic, data-driven insights and recommendations to support strategic decision-making and campaign experimentation
  Georgia Power is the largest electric subsidiary of Southern Company (NYSE: SO), America’s premier energy company. Value, Reliability, Customer Service and Stewardship are the cornerstones of the Company’s promise to 2.6 million customers in all but four of Georgia’s 159 counties. Committed to delivering clean, safe, reliable, and affordable energy at rates below the national average, Georgia Power maintains a diverse, innovative generation mix that includes nuclear, coal and natural gas, as well as renewables such as solar, hydroelectric and wind. Georgia Power focuses on delivering world-class service to its customers every day and the Company is recognized by J.D. Power and Associates as an industry leader in customer satisfaction. For more information, visit www.GeogiaPower.com and connect with the Company on Facebook (Facebook.com/GeorgiaPower), Twitter (Twitter.com/GeorgiaPower) and Instagram (Instagram.com/ga_power).
  Southern Company (NYSE: SO ) is a leading energy provider serving 9 million customers across the Southeast and beyond through its family of companies. Providing clean, safe, reliable and affordable energy with excellent service is our mission. The company has electric operating companies in three states, natural gas distribution companies in four states, a competitive generation company, a leading distributed energy solutions provider with national capabilities, a fiber optics network and telecommunications services. Through an industry-leading commitment to innovation, resilience and sustainability, we are taking action to meet customers’ and communities’ needs while advancing our goal of net-zero greenhouse gas emissions by 2050. Our uncompromising values ensure we put the needs of those we serve at the center of everything we do and are the key to our sustained success. We are transforming energy into economic, environmental and social progress for tomorrow. Our corporate culture has been recognized by a variety of organizations, earning the company awards and recognitions that reflect Our Values and dedication to service. To learn more, visit www.southerncompany.com .
  Southern Company invests in the well-being of its employees and their families through a comprehensive total rewards strategy that includes competitive base salary, annual incentive awards for eligible employees and health, welfare and retirement benefits designed to support physical, financial, and emotional/social well-being. This position may also be eligible for additional compensation, such as an incentive program, with the amount of any bonus/awards subject to the terms and conditions of the applicable incentive plan(s). A summary of the benefits offered for this position can be found here https://seo.nlx.org/southernco/pdf/SOCO-Benefits.pdf . Additional and specific details about total compensation and benefits will also be provided during the hiring process.
  Southern Company is an equal opportunity employer where an applicant’s qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.
  Job Identification: 13605
  Job Category: Communications & External Affairs
  Job Schedule: Full time
  Company: Georgia Power