Brand Strategy Manager at Ford Global Career Site

Detroit, Michigan, United States -

Full Time

Start Date

Immediate

Expiry Date

19 Feb, 26

Salary

0.0

Posted On

21 Nov, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Management, Marketing Strategy, Project Management, Analytical Abilities, Communication Skills, Operational Support, Partnership Management, Data Analysis, Customer Experience, Collaboration, Strategic Thinking, Adaptability, Problem-Solving, Microsoft Office Suite, Ownership, Curiosity

Industry

Motor Vehicle Manufacturing

Description

Strategic Partnership Management: Support global brand partnership strategy, identifying aligned partners and assisting in proposal development. Provide operational support for partnership execution and management, tracking performance and reporting impact on brand health. Provide primary operational and project management for brand strategy initiatives, including managing plans, timelines, risks, and budgets. Facilitate bi-weekly Brand Council Meetings, documenting decisions and tracking action items. Prepare comprehensive reports on project status and outcomes for leadership review. Assist in the evolution, implementation, and sustainment of the Lincoln Brand Strategy. Provide operational support for foundational customer experiences and ensure holistic adoption of the brand strategy across functions. Assist in preparing materials for securing funding and buy-in for strategic initiatives. Contribute to developing and implementing frameworks for evaluating brand health, tracking metrics, and executing modernization strategies. Improve premium brand consideration in key markets (e.g., North America, China) through data analysis. Ensure global brand alignment with future user experiences and disseminate brand playbooks for consistency. Support initiatives connecting customers to Lincoln's digital ecosystem for engagement and loyalty. Collaborate on digital experiences to align technology solutions with brand tone and aesthetics. Assist product teams with naming architecture for services and products. Established and active employee resource groups Bachelor's degree in Marketing, Business Administration, Communications, or a related field. 2-4 years of experience in brand management, marketing strategy, business development, project management, or a similar role, with demonstrated experience in operational support and/or partnership management. Exceptional organizational and project management skills with a keen eye for detail. Strong analytical abilities, capable of interpreting data and market insights to inform strategy. Excellent written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely. Proficiency in Microsoft Office Suite (PowerPoint, Excel, Word). Demonstrated ability to manage multiple priorities and deadlines in a fast-paced, dynamic environment A proactive, collaborative, and resourceful approach to teamwork and problem-solving. A strategic thinker who can connect day-to-day tasks to broader brand objectives and the luxury automotive market. Highly adaptable and comfortable navigating ambiguity in a dynamic environment. Possesses a strong sense of ownership and accountability for outcomes. Naturally curious and eager to learn about new trends, technologies, and partnership models impacting the luxury brand landscape, particularly in wellness. A "can-do" attitude with a commitment to operational excellence and supporting team success. For more information on salary and benefits, click here: New Hire Benefits Visa sponsorship is not available for this position. Verification of employment eligibility will be required at the time of hire.

Responsibilities

The Brand Strategy Manager will support global brand partnership strategy and provide operational support for partnership execution and management. They will also manage brand strategy initiatives, track performance, and prepare reports for leadership review.