Brand & Strategy Marketing Director at UPLIFT Desk

Austin, Texas, United States -

Full Time

Start Date

Immediate

Expiry Date

23 Feb, 26

Salary

0.0

Posted On

25 Nov, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Strategy, Marketing Leadership, Creative Direction, Brand Positioning, Messaging Development, Visual Storytelling, Customer Segmentation, Ecommerce, DTC, SEO Strategy, Merchandising, Cross-Functional Alignment, Collaboration, Content Creation, Product Development, Quality Discernment

Industry

Furniture and Home Furnishings Manufacturing

Description

Position Summary At UPLIFT Desk, we not only design ergonomic workplaces—we help shape how people work and live. As the ecommerce industry leader in standing desks, we’ve grown by delivering innovative, customer-focused solutions that promote health, comfort, and productivity. Our success is rooted in these four core values: Customer Obsession, Innovation, Accountability, and Results Oriented. The Brand & Strategy Marketing Director is responsible for elevating the UPLIFT Desk brand, strengthening long-term market positioning, and shaping the narrative that differentiates us in a highly competitive category. This role serves as a strategic brand architect, storyteller, and brand guardian—crafting a cohesive, high-end visual and verbal identity that resonates with both B2C and B2B customers. This leader drives brand clarity, messaging, and overall strategic direction to ensure that every touchpoint—website, advertising, merchandising, content, packaging, and sales enablement—consistently communicates who we are and why UPLIFT Desk is the leader in ergonomic workspaces. What You'll Bring 8+ years of experience in brand strategy, marketing leadership, or creative direction Strong expertise in brand positioning, messaging, and long-term narrative development Proven ability to lead high-end visual and written storytelling across all major channels Deep understanding of customer segmentation and insights (B2C + B2B) Highly collaborative leadership style with excellent communication and cross-functional alignment skills Storytelling initiatives Experience in ecommerce and DTC Exceptional discernment of quality and a keen eye for excellence Strong understanding of SEO-supported content strategy Ability to elevate merchandising and visual brand presentation Bonus Points For Furniture or Office Furniture experience Experience partnering closely with Product Development teams What You’ll Do Establish a clear, defensible, and emotional brand narrative that differentiates UPLIFT Desk from commodity competitors Own and evolve the brand identity, narrative, and long-term positioning Establish clear, compelling messaging frameworks for both B2C and B2B audiences and funnel customers appropriately Approve high-impact content (images, videos, blogs, social, ads) to strengthen the brand Ensure consistent, high-end brand standards across website, digital assets, packaging, and advertising Lead storytelling and educational content that communicates the customer benefits or Uplift Desk products Optimize merchandising and messaging consistency across marketing channels Leverage customer and market insights to guide brand strategy decisions Partner with Sales and Product teams to ensure aligned product and promotional messaging Provide discernment and strategic creative oversight for campaigns, launches, and major brand initiatives Maintain a clear roadmap for brand evolution with unified cross-departmental branding Benefits A merit-based environment that rewards growth and accomplishment regardless of seniority Generous paid time off 4% 401K company matching with instant vesting (after one year) Excellent group health insurance available to employees and dependents, including domestic partners (4 medical plans, 2 dental plans, and a vision plan to choose from) Flexible spending account (FSA) for health care and child care costs Company-paid & Supplementary Life Insurance; Long-term & Short-term disability Free UPLIFT Desk (after one year) 50% discount on all UPLIFT products Free healthy (and not so healthy) snacks and drinks On-the-job training and skills development A supportive and engaging work culture that promotes healthy living Position Details Compensation: DOE Type: Full-time Employee Status: Regular Work Schedule: Monday - Friday, 8am-5pm, 40 hours per week Location: Austin, Texas About UPLIFT Desk As a fast growing, mid-sized Direct To Consumer (DTC) brand company, it’s our mission to deliver sincere, world-class customer service. We provide optimally designed, quality office solutions to customers. We focus on happier & healthier customers and employees! UPLIFT Desk has revolutionized the way people shop for office furniture. It all starts with our award winning UPLIFT Standing Desk, made even better when accessorized with our entire UPLIFT office furniture line. Our product line includes most furniture an office could need. We design office products that optimize customers’ comfort, health, and productivity. Our Product Development team focuses on designing the highest quality ergonomic office furniture. Then our Content team's ecommerce website offers customers the ability to configure products specifically to their needs. Our amazing Order Processing and Warehouse teams make sure we have inventory and ship orders the same day. Customers receive award winning support from our Sales and Customer Service and Warranty teams. We offer the best 15 year warranty in the business! Our Interior Design and Contract Sales teams specialize in large office furniture layouts for commercial buildings that serve most Fortune 500 companies. Award winning UPLIFT Desk is loved globally! Rated Best Standing Desk by New York Times Wirecutter 5 years in a row Hundreds of thousands of happy customers around the world sit and stand at an UPLIFT Desk Google reviews - 4.9 rating with thousands of reviews We value our environment: We plant 5 new trees in U.S. National Forests for every solid wood desk sold. By partnering with the National Forest Foundation, we're able to plant tens of thousands of new trees each year Solar powered operations: Our Austin facilities produce over a megawatt of electricity through roof-mounted solar panels on three large warehouses We use sustainable materials in our products. Some examples are: Bamboo Desktops, Drawers, & Motion Boards: The world's fastest-growing plant, Moso bamboo is a grass that grows as quickly as an inch an hour Eco Curve Desktops: Eco Curve desktops use 100% recycled MDF and have the lowest carbon footprint in the industry due to not using edgebanding, backer boards, adhesives, or solvents Rubberwood Desktops: Pará rubber trees produce 99% of the world's natural rubber latex. The rubber production lifespan of these trees is exhausted after about 25-30 years. Our rubberwood desktops give the trees a second life Equal Opportunity Employer (EEO) UPLIFT Desk believes in building an organization whose staff reflects the true diversity of our community. We hire, promote, and reward employees based on results and professional performance. UPLIFT Desk provides equal employment opportunities to all employees and applicants without regard to religion, sex, age, sexual orientation, gender identity, race, creed, color, national origin, alienage or citizenship status, marital status, partnership status, ancestry, disability, or veteran status. To all recruitment agencies: We do not accept agency resumes. UPLIFT Desk is not responsible for any fees related to unsolicited resumes. #UPDHP

Responsibilities

The Brand & Strategy Marketing Director is responsible for elevating the UPLIFT Desk brand and shaping the narrative that differentiates the company in a competitive market. This role involves crafting a cohesive brand identity and ensuring consistent messaging across all customer touchpoints.