REQUIREMENTS

• Proven experience working with the Braze platform (certifications a plus)
• Strong understanding of customer journey mapping, segmentation, and campaign automation
• Hands-on experience with message building (email, push, in-app, etc.) within Braze
• Ability to work independently and deliver high-quality results within a part-time structure
• Excellent communication skills and ability to collaborate with cross-functional teams

ABOUT THE ROLE

Artefact is seeking an experienced Braze Marketing Expert in the setup and execution of marketing campaigns using the Braze platform. This is a part-time freelance/contract role, ideal for a hands-on marketing professional with a strong background in campaign delivery and deep expertise in Braze.

RESPONSIBILITIES

• Set up, manage, and optimise marketing campaigns in Braze
• Collaborate with client stakeholders to understand campaign requirements and translate them into actionable configurations
• Ensure proper audience segmentation, message personalisation, and journey orchestration
• Monitor campaign performance and provide recommendations for improvements
• Provide light documentation or handover guidance as needed