JOB DESCRIPTION

We are seeking a dynamic and motivated Outdoor BTL Marketing Executive to join our innovative marketing team. In this role, you will be responsible for developing and executing below-the-line marketing strategies that engage consumers and drive brand awareness in outdoor environments. Your creativity and strategic thinking will play a vital role in executing campaigns that utilize outdoor advertising channels such as billboards, events, and experiential marketing initiatives. The ideal candidate will have a passion for outdoor activities and an understanding of how to connect with target audiences in engaging ways. You will collaborate closely with cross-functional teams, including sales, digital marketing, and creative departments, to ensure that marketing efforts align seamlessly with overall business goals. As an Outdoor BTL Marketing Executive, you will analyze market trends and consumer insights to optimize outdoor initiatives and ensure maximum impact. Your ability to effectively manage multiple projects and adhere to tight deadlines will be essential in this fast-paced environment. If you are results-driven, enjoy being outdoors, and thrive on creating memorable consumer experiences, we would love to hear from you!

REQUIREMENTS

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 2 years of experience in outdoor or BTL marketing.
• Strong understanding of outdoor advertising channels and techniques.
• Proven ability to manage multiple projects simultaneously under tight deadlines.
• Excellent communication and interpersonal skills.
• Strong analytical skills with the ability to interpret data and trends.
• Passion for outdoor activities and a creative mindset.
  Job Types: Full-time, Permanent

Application Question(s):

• What is your visa status and validity period?
• What is your expected salary?
• Are you able to join immediately?

Experience:

• BTL Marketing: 2 years (Required)

• Develop and execute outdoor below-the-line marketing strategies.
• Collaborate with cross-functional teams to align marketing campaigns with business objectives.
• Analyze market trends and consumer insights to inform outdoor marketing efforts.
• Manage the planning and execution of outdoor events and activations.
• Monitor and evaluate the performance of outdoor marketing initiatives and provide reports on effectiveness.
• Build and maintain relationships with external vendors, partners, and stakeholders.
• Ensure brand consistency across all outdoor marketing channels and materials.