BTL Officer at Wave Accounting Inc

Ouagadougou, Centre, Burkina Faso -

Full Time

Start Date

Immediate

Expiry Date

23 Feb, 26

Salary

0.0

Posted On

25 Nov, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing, Event Coordination, Logistics Management, Inventory Management, Promotional Activities, Competitor Analysis, Communication Skills, Project Management, Detail Orientation, Creativity, Autonomy, Problem Solving, User Perspective, Field Work, Bilingual Communication, Marketing Mix

Industry

Software Development

Description

Our mission We're making Africa the first cashless continent. In 2017, over half the population in Sub-Saharan Africa had no bank account. That's for good reason—the fees are too high, the closest branch can be miles away, and nobody takes cards. Without access to financial institutions, people are forced to keep their savings under the mattress. Small business owners rely on lenders who charge extortionate rates. Parents spend hours waiting in line to pay school fees in cash. We're solving this by building financial services that just work: no account fees, instantly available, and accepted everywhere. In places where electricity, water and roads don't always work, you can still send money with Wave. In 2017, we launched a mobile app in Senegal for cash deposit, withdrawal, and peer-to-peer and business payments. Now, we have millions of users across 9 countries and are growing fast. Our goal is to make Africa the first cashless continent and that's where you come in... How you'll help us achieve it Wave is now the largest financial institution in Senegal, with over 7 million users. And, we're still in the early days of our product roadmap and potential impact on people's everyday lives. We're hiring a creative and resourceful BTL officer with experience in coordinating large-scale below-the-line marketing strategies. You'll help coordinate the day-to-day operations of our BTL marketing activities and mobile money branding, and maintain desirable user growth and agent activation rates. In this role, you'll: Own the day-to-day logistics of marketing operations: roadshows, stands, events in the assigned region. Prepare supporting materials, event promotional merchandise, and other BTL activities. Receive stock of marketing supplies and materials from our vendors and suppliers, and organize their dispatch accordingly; track the inventory of all stock and manage orders to prevent stock-outs. Support in planning, implementation, and promoting a monthly, weekly, and daily BTL plan in the assigned regions. Plan & manage periodic ground activations and promotions in the given region. Control events, including preparation and performing Events & Exhibitions. Monitor competitor market activities. Plan and execute POS materials. Key Details Location: You'll work from our office in Ouagadougou, with frequent travel or temporary relocation to field locations within Burkina Faso. You must have work authorization in Burkina Faso. Contract type: 6 months fixed-term contract. Requirements Bachelor's degree in business, marketing, or a similar area. 2+ years of relevant work experience at a marketing agency, telecom, payment service provider, FMCG, or financial institution. Outstanding understanding of Marketing Mix. Knowledge of at least one local language. Speak and write French and English fluently. You might be a good fit if you Have successfully executed marketing operations and events. I love being in the field and don't mind doing some handy work. Are diplomatic and have excellent communication skills. Are detail-oriented and seek to achieve excellence in everything you do. Enjoy owning projects - you are autonomous yet know when to escalate problems. Are intellectually curious, creative in the way you go about tackling issues, and embrace failure as a means to spark innovation and growth. Adjust quickly to changing priorities and conditions. Consider culture and process from the user's perspective. Our team We have a rapidly growing in-country team in Senegal, Côte d'Ivoire, Mali, Burkina Faso, The Gambia, Uganda, Niger, Sierra Leone, and Cameroon plus remote team members spread across the world. We're deeply passionate about our mission of bringing radically affordable financial services to the people who need them most. We foster autonomy for our employees. You'll own your projects at every stage, from understanding the problem to monitoring your solution in production. We raised the largest Series A in Africa in 2021. Our world-class investors, include Founders Fund, Sequoia Heritage, Stripe, Ribbit Capital, Y Combinator, and Partech Africa. We are on Y Combinator's top companies by revenue. How to apply Fill out the form below, and upload a resume in English and a cover letter describing your interest in Wave and the role. We review applications frequently and recommend that you apply to the role that most closely aligns with your skills, experience and career goals. Wave is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Responsibilities

The BTL Officer will coordinate day-to-day logistics of marketing operations, including roadshows and events, while managing promotional activities in the assigned region. They will also monitor competitor activities and ensure effective inventory management of marketing supplies.