JOB PURPOSE
You will support the BU’s mkt and Strategy lead with the Fabric Cleaning strategic growth plans for 6 BG Led Markets in Europe (UK, France, Poland, Italy, Netherlands and Germany). Working close cooperation with global team on the Big Bold moves innovations and One plan alignment. With a strong collaborating with the x-functional team (R&D, SC, CSP and DMC).
You will own portfolio for the Europe Business Unit and co-lead core renovations, big and small, that will make our business win and grow.
You will learn from brilliant business leaders and colleagues in a truly global and diverse culture to ultimately become a better you. If you want to further develop yourself in marketing, you are passionate about FMCG, sustainability and building strong brands then this role is just for you.
KEY RESPONSIBILITIES
Strategic brand & marketing planning
- You will collaborate with the markets and global to deliver successful business plans feeding into the category strategy and global Big Bold moves, fixing the plans when needed. Defining clear Jobs to Be Done for 6 BG markets, matching the annual business process (IBP) and advising on the portfolio and funnel. (Skills required: P&L management, strategic thinking, customer & trade orientation, managing & influencing senior stakeholders).
Portfolio ownership & Driving Core renovations
- You will own the EU fabric cleaning portfolio with CSP teams aligning on portfolio opportunities with local mkt teams. Working in close collaboration with x factional teams to avoid complexity increase while unlocking growth opportunities. (Skills required: customer & trade understanding, P&L management and cross functional lead)
- You will be driving the Core renovations under the leadership of the BU Fabric Cleaning Lead, fitting with the brand and category growth agenda and regulatory needs. For the regional projects, you will lead the artwork process and work on asset development if/when needed, embracing the new DDM world, working with various agencies and partners. (Skills required: Consumer understanding, product development with technical teams, cross functional lead, business case and financials understanding, communication development).
Supporting the 5S program for the brand
- Improving profitability is a must for the markets to have the relevant BMI to support their brands. You will support the BU scoped marketing relevant savings programs for the different brands in tight collaboration with R&D, Procurement and Supply Chain teams (Skills required: Cross-functional project management, leadership, business acumen).