BU Marketing Manager at Virtusa UK Limited

Bangalore, karnataka, India -

Full Time

Start Date

Immediate

Expiry Date

15 Oct, 26

Salary

0.0

Posted On

17 Jul, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

B2B Technology Marketing, Integrated Marketing, Sales Enablement, Account Based Marketing, Lead Generation, Go-To-Market Execution, Client Research, Digital Campaigns, Vendor Management, KPI Tracking, Content Drafting, Persona Profiling, Demand Generation, Stakeholder Management, Strategic Planning, Market Segmentation

Industry

IT Services and IT Consulting

Description

Job Description As a marketing manager, you will support the marketing leader for the Americas region, and you’ll be at the heart of driving business Unit marketing campaigns for Virtusa in the region. As an important BU marketing team member, you must thrive to be involved at all levels, including conceptualizing, and executing campaigns, maintain trackers, drafting content, coordinating with the Client partners and business leaders and support organising marketing events. The ideal candidate, a marketing professional should have strong experience in B2B technology marketing and a demonstrated ability to drive growth and work collaboratively with individuals at all levels of organisation, including sales, partner ecosystems, delivery, and product development team. The candidate should have deep understanding of integrated marketing and sales enablement, including channel and client outreach, client journey development, account base marketing, and client research. This role also involves: Range of marketing activities, Meeting new people, and multi-tasking. GTM executions: Develop, and drive prioritization of industry marketing and client campaigns. ABM: Planning and execution Lead generation: Design, plan and execute lead gen programmes. Branding and positioning: Initiate innovative approaches to build client relationships. Understand Segmentation and develop persona profiles for target clients. Prepare SM plans and support creating content. Regular connects with sales teams and arranging internal enablement sessions. Assisting the marketing leader in writing reports and analysing data Drive online traffic with digital campaigns. Vendor management Develop, track and report key metrics and KPIs of marketing campaigns for success. Collaborate across our internal and external ecosystem including with Alliance Partners This is for someone who Passionate about marketing Energetic and self-motivated with new ideas Creative with an eye for high quality and detail Outspoken and yet adaptive Highly ethical and self-driven Strong demand generation skills and client-centric mentality Strong communications skills and able to influence others.

Responsibilities

The role involves driving Business Unit marketing campaigns for the Americas region, focusing on GTM execution and lead generation. Key duties include managing ABM strategies, creating content, and collaborating with sales and alliance partners to drive growth.